With the spread of the high-scoring Japanese healing film and television drama "Late Night Canteen", as well as the hit of the TV series "The First Half of My Life" in 2017, Japan's izakaya culture has become popular, and at the same time, a considerable number of restaurants with the names of "izakaya" and "late-night canteen" have blossomed all over the country. Kimuraya Late-Night Canteen is the hottest izakaya in Changsha, and it is not an exaggeration to describe it as "famous". Almost every day, there is always a long queue in front of the store after half past five, and there are many diners who admire the check-in.

Kimuraya serves Japanese dishes such as California rolls, sashimi, and barbecue, and the flavors tend to be local. Because of the popularity, the speed of serving is also seriously lagging behind. The restaurant is dominated by young diners, and most of them focus on taking selfies and seem to be less concerned about how the food tastes. Kimuraya's late-night canteen imitates the decoration style of Shanghai's popular izakaya "Heiseiya", with Japanese-style posters and advertisements plastered all over the walls, doors, and ceilings, red lanterns, red hanging flags, and exaggerated decorations, suitable for taking photos and sunbathing circles.

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A Japanese-style late-night cafeteria can't cure the "Chinese stomach".

In the Japanese food film and television dramas "Late Night Canteen" and "Lonely Gourmet", the warm atmosphere of the Japanese restaurant has fascinated many Chinese audiences. This made the merchants see the opportunity, for a while, a certain izakaya, a certain late-night canteen dug into the ground, "only open at night", "do not provide menus", "do whatever you have" for the domestic cottage "late-night canteen" to provide excellent copywriting. However, it has been imitated and has never been surpassed.

Why can't a Japanese-style late-night cafeteria cure the "Chinese stomach"? For the same chicken bought in the vegetable market, you can buy 15 skewers in an izakaya, and you can buy 10 skewers in an ordinary barbecue restaurant for 15; For the same tender tofu, the izakaya is cut into small pieces and sprinkled with minced ginger and green onions, and one serving can be bought for eighteen; The same is beer, an izakaya can sell 25 glasses, and a roadside barbecue restaurant only costs 8 yuan. Izakaya is the most cost-effective restaurant in Japan, but in the Chinese market, it can be called a consumption upgrade.