Eslite Bookstore, known as the "Taipei Bookstore", is a benchmark for bookstores in Taiwan and one of the representatives of East Asian bookstores. In addition to its retail function, Eslite Bookstore is also considered to be the cultural soul of the city. The self-proclaimed "Eslite Bookstore in Wuhan" is not the first of its kind outside the company, and from the perspective of feelings, the bookstore was founded by real estate developers, which seems to be lacking in confidence. However, in terms of design, Wuwai specially hired Li Weimin Design Office, which is the designer of Taiwan's Eslite Bookstore, and Wuwai is full of sincerity.
Wuwai Main Store was born in 2015 in Renxin Plaza in Jianghan District, and after 2017, the other two branches were registered in Optics Valley K11 and Jianghan Road. In terms of décor, each store is different, but the style is a self-replica rather than an original. All three stores have iron and thick spiral stairs, and the stairs of each store are majestic, and customers often read the steps. In terms of color palette, the exterior of the three stores is also very similar, and the interior of the store is dominated by dark colors, and there are few light colors, even for color balance, they prefer cool white. The bookshelves in the main store are even completely black, the bright yellow decoration in the K11 branch is a rare jump, and the warm yellow light source near the bookshelves creates a focusing effect - books are the obvious theme of the bookstore.
The most recommended Jianghan District head office. Its area is 4,000 square meters, while the Hankou branch is only 750 square meters, which is small in comparison. In terms of book collection, the main store has also reached 150,000 copies, ranking among the top bookstores in Wuhan. There are two floors in the store, but the patio, spiral staircase, and staircase connect them to form a unity, and the main store is relatively quiet. Although the Hankou store is the most popular, the busy Nanjing Road always bothers readers, and the water standard of the Optics Valley branch is in between.
The books of Jianghan Main Store are mainly literature, art, and social sciences, and are divided into several major sections, such as literature, language, natural science, life, original editions, magazines, art, and children. Its classification is more fine, the tags and bookshelves are clearly marked, and the clerks have a better understanding of the distribution of books. The new book and promotion booths are in the prominent area on the ground floor, and there are no clear signs outside the objects, but the style of each booth is unified. Bestsellers with Kai-Fu Lee and Tsai Kangyong on the cover are on display, and recommended books on art history are on separate displays, including The Art of the Naked Ape, whose companion book "The Naked Ape" is considered a shocking academic monograph, and the selection of extra-material works can be described as meticulous.
Outside the object, we pay attention to stationery, introduce helen Kelly, PILOT PRERA and other series, and the rest of the cultural and creative products can maintain the literary style in terms of function and appearance, including wooden music boxes, etc., but there may not be a rare brand. In addition, there are also interactive experience workshops, gourmet restaurants, and coffee areas outside the object. It also holds book launches, readers' meetings, art exhibitions, auctions, etc., which will be attended by writers such as Yi Zhongtian. A significant proportion of the external communication activities are related to vocal music, films, and dramas, and the main venue of the event will be near the bookstore staircase, where the audience can sit on the floor, which is a big distraction for customers who are focused on reading.
