Founded in 2015, Xiangpai has 5 branches, including 3 villa party halls and 2 duplex venues, distributed in Jiangbei District, Jiulongpo District and Nanping District, covering the scale of gatherings of 10 to 80 people. As one of the earliest party brands established in Chongqing, Xiangpai has a relatively mature operation model: the service process is clear, and there are special personnel responsible for event planning and venue decoration; The venue is well-designed, with a variety of décor styles and rich entertainment facilities.

The villa hall and the duplex hall are quite different, which can meet different party needs. The villa pavilion is richer in entertainment than the duplex pavilion and provides overnight stays. The duplex hall does not have the function of staying overnight, but the activity space is similar to that of the villa, but there is no rest area, which has an advantage in terms of cost performance.

Xiangpai's main villa party hall, Nanping store, Jiulongpo first and second stores are all single-family villas, the store is equipped with a swimming pool, the decoration is mainly European style, and there are differences in the area and leisure items of each branch. Jiulongpo No. 1 store covers an area of 1,200 square meters, and the biggest feature is the external environment: the venue is close to the lake and lotus pond, which is rare in the Chongqing party hall. The Kowloon Po No. 2 store is slightly smaller and can accommodate up to 50 people, but it can provide cosplay dress up service, which is unique to the Kowloon Po No. 2 store. The Nanping store has the smallest space and is suitable for gatherings of 15 to 30 people, but the leisure program is the most abundant and unique, in addition to the standard billiards, KTV, and cinema in the party hall, there are also saunas, tea rooms, and shooting venues. In addition, the balcony with a view of the river is also the attraction of the Nanping store.

The two duplex venues are located in the Star World in Jiangbei District, and are different in terms of design, facilities and layout. The first store in Jiangbei adopts a business style, simple and atmospheric, which is more suitable for the company's team building. In addition to KTV, mahjong, board games and other conventional facilities, the first store has also added VR room, table hockey, Texas Hold'em and other novel facilities, entertainment activities are more diverse. It is worth mentioning that most of the duplex party halls are not independently separated from each entertainment area due to their small area, especially the open layout or soundproof KTV often becomes the source of noise. The Jiangbei store of Xiangpai is separated from each other by the computer game area, chess and card area and KTV, and the sound insulation measures of KTV are good to avoid interfering with each other. In contrast, the second store in Jiangbei has fewer leisure items and noise interference, but the decoration style is more trendy, with a starry sky-like ceiling, rose wall, green vines and personalized wallpaper, which is unique and fashionable, in line with the aesthetics of young people.

In addition to the situation of the venue, service is also an important factor affecting the party experience. The service process of Xiangpai is very clear, and when customers step on the store, there is a special person responsible for introducing the venue, cost and catering; If there are additional needs such as event planning and theme decoration, the housekeeper will communicate with the customer and decide the plan; During the event, the staff responded to the needs of customers in a timely manner and took the initiative to be enthusiastic. The whole process is quite smooth, the service is considerate, the attitude is positive, and it can be seen that the operation model is mature, which is also the advantage of the large chain party brand. In addition, in terms of catering, Xiangpai Party has hired a group of private chefs to provide self-service Chinese food, which is acceptable. Customers at the Jiulongpo and Nanping stores can also choose from outdoor barbecue and self-service cooking.