Thanks to the unique geographical location of the Yangtze River Delta, Shanghai's economic development has been at the leading level in the country, and the social competition is very fierce. From the time of infancy, parents in Shanghai have been vying to be the first to step on the competitive runway, which is reflected in both the government and the private sector. The Shanghai Municipal Bureau of Education is the first in the country to open public early education guidance centers in various districts, and each family queues up according to the lottery number of the street to which their household registration belongs, so many parents have made an appointment at the public early education center before the birth of their child. Because public early education centers are public welfare, they are far less selective than private early education centers.

Herring Baby is the most well-known local brand early education center in Shanghai, and has been developing the domestic early education industry since 2006. Herring Baby has a private early education institution qualification certificate approved by the Shanghai Municipal Education Bureau, and has been rated as one of the top ten early education institutions by CCTV Micro Film Education Channel, and is also one of the experimental bases of Shanghai Montessori Teaching Method Research Association and one of the Montessori AMS qualification certification test centers. In addition to opening more than 30 early education center stores in Shanghai, Herring Baby also has an international bilingual kindergarten and 4 crystal slipper dance schools, and there is no doubt that it is the dominant position of early education in Shanghai. As we all know, Shanghai kindergartens need to be interviewed before admission, and it is undoubtedly a plus point for interviews to have early education classes for herring babies who have the qualifications of private early education institutions.

The teaching concept of herring baby is different from the play teaching mode of American early education, combined with the actual situation of domestic education and the introduction of Montessori teaching concept, equipped with Montessori teaching equipment but not purely using Montessori teaching methods, and pays more attention to the cultivation of attention and sense of order while cultivating the baby's creativity.

Herring Baby has its own maternal and infant R&D center in China, which can set up professional courses that meet the characteristics of babies according to the physiological and psychological development of children at different ages. Baby Paradise, Music Garden, Creative Workshop, and Other Curriculum are the four core courses of Baby Herring, and each course has its own dedicated classroom. For babies under 6-24 months old, parents are required to accompany them to class, and their attention and social skills are cultivated according to the baby's perceptual and motor sensitive period. When your baby reaches 13 months, you can participate in the Music Garden to develop your musical perception. The Creative Workshop course waits until the age of 2 to cultivate children's imagination, divergent and creative thinking skills through Picasso's artistic concept. In addition to early education classes, Herring Baby also provides daycare classes for babies over 18 months old, with classes from 8:30 to 16:00 every day, including breakfast snacks, lunch and afternoon snacks, parents only need to pick them up.

The store environment is related to the health of the children who come to class, and the baby herring has added soft sponge pads in all the places that may cause bumps and injuries to the baby, and the non-slip socks provided by the store need to be replaced when entering the door. Baby Herring pays great attention to hygiene details, and the toilets are disinfected once a day, the whole store is disinfected once a week, and the classroom facilities are disinfected after each class. The store in the lobby activity area will be equipped with a monitoring screen, so that parents can see their baby's every move in the classroom.

Teachers are a very important point for herring babies, all teachers are kindergarten teachers, music, preschool education, dance, painting and other professional college degree or above, after applying for the job need to pass the headquarters training, after passing the assessment will be assigned according to the subject score of different positions, there is no teacher with a variety of course phenomenon.

Overall, Baby Herring is a strong local competitor to American early childhood education, and the cost is lower than that of American early education. New members only need 3880 yuan to buy 24 lessons for half a year, 140-170 yuan / class, the longer the purchase of classes, the cheaper the unit price, parents can make an appointment for trial classes first. Children will be inhibited and frightened when they enter an unfamiliar environment for the first time, and it is more up to parents to evaluate whether it is worth signing up. It is recommended to go to the store one hour before the trial class, and let the child play in the activity area first to familiarize themselves with the environment before the class.