To a certain extent, marriage companies are self-employed, and most wedding companies cannot start a structure, often unable to even achieve compliance, and Notting Hill's systematic operation makes it stand out in the Shanghai wedding market. Notting Hill has four basic departments, including marketing department, wedding consultant department, planning and design department, warehouse management department, hundreds of employees, is a veteran wedding company in Shanghai, since its establishment in 2009, has completed the wedding for more than 1,000 couples, including Hong Kong TVB film and television actor Yang Yi, singer Yuan Chengjie, TV host Zhu Yijing, Sun Ruiqi, Chen Liqing, former football player Cai Huikang and other public figures.

"You have the brilliance of love, let's make poetry and amazement" is the brand Slogan of Notting Hill Wedding Planning. "Regardless of the style of a wedding, it should always be regarded as a crystal of love for the couple, no matter which side it looks through, it can reflect the understanding of love and sweet memories of the two people." This is Notting Hill's understanding of weddings. In order to create such a wedding, the design team needs to understand the couples thoroughly and find out the context of their love story, so Notting Hill's design style is very diverse, and it will also be constantly updated according to fashion trends, such as the bohemian elements of the major fashion weeks in 2018, and Notting Hill also applied it to weddings.

Diversified choices are another major advantage of Notting Hill, which owns three brands: Notting Hill high-end private customization, DreamPark light luxury customization, and Xiyouji one-stop service, covering almost all levels of consumption. Notting Hill's high-end private customization in Shanghai is 80,000 yuan, which is only a pure decoration for the wedding, excluding the four major personnel costs and others; Dream Park light luxury customization continues the design concept of Notting Hill, and is known as "unconventional micro-customization" by the industry, with a minimum of 50,000 yuan and a full cost of at least 100,000 yuan; The package has included wedding venues, wedding decorations and co-ordination services, including 15 sets of themes to choose from, including more than 20 star hotels including The Peninsula Shanghai, Sinan Mansion, Hilton Hotel, etc., according to 1,000 yuan / table to charge a service fee, the more tables booked, the more you spend on the wedding. Although one-stop is not as luxurious as customization, the price is more affordable and time-saving, which has become the choice of more and more young people.