In 2016, EZVIZ Private Cinema, a leader in the industry, carried out in-depth cooperation with BesTV Digital Cinema, and the ambitious Aurora On-Demand Cinema was born. Aurora chain operation, the configuration of each theater is subtle, and the decoration style is classical, like a new version of Amy's 1895 movie street.
Mass-selling on-demand theaters lack interesting changes, and they must show their advantages in hardware and style to facilitate operation. The store chooses a short-throw BenQ projector that is rare in the industry, which can achieve a large projection size in a small space, and compared with most similar products, its contrast and color gamut also show advantages, and have high reliability. The auditorium acoustic panels are made of multi-layer composite materials to block noise at all frequencies and meet studio standards, while the invisible hall doors and two-stage lighting design further reduce light interference.
The audio-visual playback system and soundproofing materials are universal, and the sofa brand is Chivas Regal, but the details are different. Depending on the size of the room, the theater is equipped with 6 types of sofas, including corner sofas, slotted sofas, and sofa beds, all of which can be automatically adjusted and are made of leather, showing style. In order to improve the ventilation problem in the closed environment, the store is also equipped with a Xiaomi air evolutionary, so that no noise can be heard during normal viewing.
Although we work closely with media operators, many theaters in Shanghai use BesTV film sources, and the Aurora film library has no advantage, so if you have a clear viewing goal, we still recommend that you make an appointment in advance.
Ideally, large private cinema chains can provide a consistent service content through a fine division of labor, and establish a feedback mechanism through the establishment of supervisory posts, but the service details are usually rigid and inferior to those of individual-run themed small theaters. Aurora also has this shortcoming, the service staff can complete their duties, but they rarely take into account the customer's position, are unwilling to capture the customer's emotions, and are too streamlined when recommending videos or value-added services.
