Hutaoli Music Tavern, which originated in Shenzhen in 2013, is currently the leading brand of music restaurants in China. Due to the brand's franchise system, it took only five years for Hutaoli to deploy nearly 400 stores around the world, making the concept of a music restaurant well-known in China. The parent company behind Hutaoli, Hezong Culture, owns more than 10 well-known entertainment brands such as Soho, Fanhua, Chun K, and Xinyibao Hotel, covering bars, KTV, restaurants, hotels and other formats.
According to the brand manager, Hutaoli used to be the canteen of Hezong Culture, and its singers often went to the canteen to rehearse, and the singers were singing while the employees were eating, forming the initial music restaurant bar format. After several years of development, Hutaoli has become a "mixed-race" that combines the elements of bars, restaurants and cafes, and has strong strength with literary style, music, creative cuisine and wine bar as the four core competitiveness of the brand. In addition, Hutaoli, which is open for 15 hours, also meets the needs of different consumers, such as providing business lunches at noon, and meeting the consumption needs of party dining, football games and bars in the evening. In the afternoons, when operational efficiency is relatively low, the restaurant also regularly organizes a variety of activities such as reading clubs, photo exhibitions, and film screenings, extending the store into a platform integrating culture, art and music.
Relying on the strong music resources of its parent company, the resident singers in each store have a high level of performing arts, which makes the music strength of Hutaoli much higher than that of other similar restaurants. It is reported that there are currently nearly 2,000 singers under the brand, and singers need to pass the assessment of the conservatory of music under the company before taking up their posts, and they can only perform in the store after passing the assessment. At the same time, the brand conducts a national transfer of singers every three months to ensure the quality of performances in stores across the country. The Wenyi store's environment has been favored by many customers, with rich greenery decorations, wooden tables, chairs and nostalgic accessories, so that customers can get rid of the sense of restraint when they step into the store. The use of wine walls, fluorescent lamps and wrought iron chandeliers enhances the aesthetics of the bar. In addition, the reasonable lighting design does not let the visual focus be too focused on the singing stage, so that customers can enjoy the music and drink with their companions.
In terms of dishes, the store focuses on creative Sichuan and Hunan cuisine, and also sells some exotic dishes, but unfortunately it only looks good but has a mediocre taste, which is also a common problem of most new music restaurants. Dishes that focus on the freshness of ingredients and the sour and spicy taste of sauerkraut fish, Mao Xuewang, and boiled Jiangtuan occasionally have unclean processing of ingredients and unbalanced seasoning, which has attracted criticism from diners; Some of the creative dishes such as the signature roast chicken, home-ground black tofu and grilled lamb chops are acceptable and worth trying. In contrast, wine is the dominant item in Hutaoli, with a wide range of wines supplied directly by wineries around the world, including famous wines such as Saint-Rom, Bulgari, Yarayan and Lyconfeld. Interestingly, at the bottom of the wine list, the store also displays the recommended food pairings for each wine product, so that customers who want to pair wine with food may wish to refer to it. In terms of service, most of the staff can respond in a timely and enthusiastic manner, but during the resident performance, the higher music volume will affect the response efficiency of the staff, and diners need to shout loudly to seek service.
Hutaoli entered the Shanghai market relatively late, and the two stores in Pudong New Area were both opened at the end of 17 years, so the popularity has not increased for the time being, and due to the store's high-quality dining atmosphere and service facilities, Hutaoli is definitely a high-quality choice for many music restaurants in Shanghai. The consumer prices in the store are moderate, the price of dishes is mostly within 100 yuan, and the price of drinks is concentrated between 250-600 yuan, and the resident performance is provided from 18:30 to 1:30, and the food is stopped after 21:00. It is worth noting that the geographical location of the two stores is relatively hidden, and if necessary, you need to use navigation software to guide the store.