Lido often works with the media and has a high level of exposure. The professors of the hospital have been the keynote doctors, attended the beauty and skin special session of Beijing Satellite TV's "I Am a Great Doctor", and also provided China's exclusive medical aesthetic technical support for the BBC broadcaster's "Mysterious Kingdom of Youth" documentary. Although these shows have a mediocre influence, they have also accumulated a lot of popularity for Leigh. By the end of 2016, a total of 16,850 breast implant augmentation surgeries had been completed in 7 years, with an average of 6 surgeries per day.
Lido's breast enhancement program is very popular, and it is the designated clinical use institution of McGonagall and Manto breast enhancement materials in the United States, and in 2017, it became the official cooperative hospital of Naqili breast implants in the United States. PREOPERATIVELY, THE "FIVE GOLDEN THREAD STANDARDS" MEASUREMENT METHOD WAS FOLLOWED TO OBTAIN BREAST SIZE DATA, WHICH IS SIMILAR TO THE HIGH FIVE MEASUREMENT SYSTEM MENTIONED ABOVE. However, in practice, Lido is not conservative in terms of prosthesis size like public hospitals, but advocates the beauty of the curves of 300cc large-capacity prostheses, and 90% of the surgeries are large-volume prosthesis surgeries, which is very rare and surprising in the industry. The official website posted the renderings of the two months after the operation, the breasts are straight and rigid, and they are not as attractive as the pictures of the models who have been photoshopped. The potential risks of oversized implants have also been discussed in detail above, and it is recommended to choose carefully and measure the "chest". He is a graduate student of West China Medical University and the former director of plastic surgery in a tertiary hospital.
Lido's official website claims to be the first hospital to use APSC fat cells for breast augmentation, and after implantation, the survival rate of fat cells is 1.8 times higher than that of ordinary fat filling. At present, the survival rate of autologous fat in the industry is very high, but no technology dares to guarantee the survival rate of autologous fat. The survival rate of ordinary autologous fat is usually 40%-60%, and the statement of "1.8 times increase" is obviously inflated. A casual search on the Internet shows that there are at least two private beauty hospitals that claim to be the first to master this technology, and the credibility can be imagined. It is advisable not to be blinded by these marketing gimmicks and to have high expectations about the results of the surgery.
Lido's marketing flavor is full. After registering at the hospital for the first time, customers will be guided to scan the QR code to become a Lido member for free. While waiting, another front desk staff member will scan the QR code on the shoulder of their clothes to get a free coupon for the current event, so as to attract customers to consider the price discount in the next consultation. Before leaving, he also informed that the next time he came to the hospital, he could call Didi to the hospital for free in nearby subway entrances and other places (the page of the WeChat public account can be operated to call a car), and all marketing links were seamlessly connected, which made people confused.
Compared with the reception at the front desk, the level of the consultant in person is uneven. In particular, the new consultant is not professional in price comparison, answers the phone in the middle of the busy time, the conversation is often interrupted, the professional knowledge is not talked about much, and he prefers to use breast augmentation case videos or photos to attract face-to-face patients, and the experience is poor. Of course, the face-to-face consultation process is usually introduced according to Manto's official prosthesis size reference table, rather than the official website that can advertise large-volume breast augmentation, which is not bad.
The store environment is no different from that of a high-end private beauty hospital, and the decoration is more luxurious. The lounge area in the lobby on the first floor provides free snacks and fruits.
*Risk Warning: How to identify those doctors who have been packaged in a beauty hospital?
For the purpose of publicity, in addition to the case photos, the aesthetic hospital also has to package the doctors in the hospital, add various titles and various innovative technologies to these doctors, and so on. The strategy given on the Internet is to check the doctor's qualifications and whether the three certificates are complete. This method is possible, but it is not completely reliable, as even doctors with three full qualifications may not have the skills to perform breast augmentation surgery. In fact, there is an obvious flaw in distinguishing whether a doctor is over-packaged, that is, those titles, such as a member of a certain plastic surgery association in China, most associations can register as members as long as they are doctors with physician qualifications, and there is basically no threshold.
To become a skilled and authoritative doctor, it requires long-term learning and the accumulation of clinical experience. At present, there are not many plastic surgeons in China with good skills and rich surgical experience, so we must pay attention to screening when choosing.
