"Yesterday's cash cabinet, today's pure K" This is the perception of many KTV industry insiders on these two new and old KTV giants, the Central Plains is not only because of the pure K in recent years to the cash cabinet stores to make a large purchase, or the two brands in positioning, service, reputation and other aspects have many similarities. Nevertheless, when considering whether Pure K will also fall short like the cash cabinet due to rapid expansion and internal management loss, it should not be overlooked that Pure K has a strong group behind it - Shenzhen Hezong Culture. Known as "changing the nightlife of Chinese young people", Hezong Culture has a variety of bars, izakaya and music restaurants, among which Soho Bar and Hutaoli Music Restaurant are well-known brands among Chinese young people. In addition, the co-vertical culture, which has one of the best entertainment industry supply chains in China, has reached a relatively mature level in terms of software, hardware and management team, which is especially important for KTV, which is almost "service determines life and death". If you understand the above two points, it is not difficult to understand why the two Beijing stores invested and opened in 2011 and 2016 under the conditions of the general decline of the karaoke industry have been widely praised by consumers since their launch. Pure K's two stores in Beijing, Guomao Store and Gongti Store, have maintained the same management team and decoration style, and even some people have proposed that "you can't tell which store is when you go in blindfolded", which is not a good thing from the perspective of scale and standardization. In terms of decoration, both stores maintain the design of pure K with rose gold as the main color, soft and magnificent, combining the space with metal materials, glass and LED lights, and the wave lighting effect of the water wave wall and crystal lamp brings the guests in it a relaxed and pleasant mood. The sound quality of the pure K is highly appreciated, and it uses a sound system assembled and designed by its own technical team. Not blindly pursuing famous brands, but through the professional team to choose the corresponding effects, amplifiers, and microphones for different room environments, it not only reduces the cost, but also maximizes the sound effect of KTV's core competitiveness according to local conditions, which is the reason for the excellent sound quality of pure K timbre. In addition, for the design of the "Limai small stage" in many rooms, pure K is installed in front of the stage, a high-power full-range listening speaker is installed, the listener is the singer, not the audience, its role is to let the accompaniment feedback to the singer's ears in time, so that the singer's singing voice and accompaniment are better integrated, this design is not taken into account by other KTVs with similar stage design. The songs included in the pure K music library are relatively complete, and the update speed can basically keep up with the demand, especially the richness of foreign language songs is satisfactory, and friends who like Japanese, Korean, and ancient songs should not be disappointed. From a mini room for about 5 people to a super large room that can accommodate 40 people, pure K has been included, and the price is about 20% higher than the average price in the industry, but for those who have tricky requirements for audio, this premium is completely acceptable. The catering provided by Pure K is biased towards Taiwanese cuisine, which is mixed with some Cantonese cuisine and Southeast Asian cuisine, braised pork rice, salted crispy chicken and pearl milk tea in the drink and other special dishes taste quite good, and the price is moderate, many dishes are about 30 yuan, which is very cost-effective in ktv. Thanks to the company's internal establishment of a dedicated management education team, the service quality of pure K has been at a high level in the industry, and in addition to being able to respond quickly to customer needs, it also pays great attention to some subtleties - such as actively providing power banks, drunk services, and skip-the-line privileges for elderly customers. In addition, customers must make a reservation by phone when they come to the store to make a reservation, and get a reservation number equivalent to the right to queue, but they will not get the specific box number and box type and other information, which causes the appearance of on-site queuing. This kind of regulation is a kind of marketing method, which is understandable, but individual waiters use similar means to let uninformed consumers choose large private rooms with higher consumption, and it is best for you to pay attention to the room before turning it on.