"Love only one person in your life" - if you've ever heard of roseonly, you'll never forget the idea of true love. As the name suggests, the store only sells 3 types of flowers: roses, roses, and roses. With a simple, crude and accurate brand positioning, roseonly was founded in 2013 and became popular quickly, received three rounds of financing within a year, and quickly grew into a leading brand in the high-end floral market, so far there are 38 stores in the country, including 2 branches in Guangzhou. Roseonly's unique brand tonality and its near-luxury consumption experience quickly attracted the attention of many celebrities, and the ensuing star effect also made Roseonly earn enough eyeballs. Liu Shishi and Wu Qilong's floral design for the Bali wedding scene was designed by the roseonly team; At the 100-day banquet of Zhang Ziyi and Wang Feng's daughter, the floral arrangement of the audience was also the handiwork of roseonly; Zhang Xinyi and Yuan Hong's newlywed gift box is also a proud work of roseonly. Li Xiaolu, Yang Mi, Li Yundi, Lin Zhiying, Wu Yifan, Kunling, Li Chen, Zhang Liang and other hundreds of celebrities have sent or received roseonly roses on important occasions. roseonly has three main product lines of flowers, roses, eternal roses, and rose jewelry, and in 2016, it added gift series such as rose aromatherapy. It is slowly turning from a flower shop into a gift company. In terms of pricing, the main price range of flowers and eternal flowers is 1314 - 2999 yuan, and the price range of jewelry is 1999 - 3999 yuan. roseonly also provides luxury grade immortal rose customization services, all of which are priced at more than 30,000 yuan, and the highest price is 89,999 yuan for a 120cm rose bear. Roseonly roses are all produced in Ecuador, a large country of flowers, due to the special geographical environment of Ecuador, the buds of the roses produced are much larger than domestic roses, the flower branches are more straight, and the flowering period is longer. Roseonly only uses the German Green Label certification and ISO9000 and ISO14000 quality system certification for the cultivation of roses, and the flowers are transported from Ecuador to China within 72 hours of cold chain to ensure the best quality of the rose ceremony. These products can be experienced on-site in offline stores. Roseonly's two branches in Guangzhou, one in Grandview Plaza and one in Taikoo Hui, sell almost the same assortment, Taikoo Hui is larger, surrounded by better facilities, and more popular. Customers can choose to pre-order the flower gift at the offline store or on the official website of RoseOnly. Due to the fragility of the flowers themselves, it is recommended that consumers pick up in the same city store or choose to provide express delivery services by the same city store, and the delivery fee is 100 yuan. In addition, it should be noted that the brand concept of roseonly is "only one person in your life", which means that as long as you register your mobile phone number and send the first bouquet of roseonly, the mobile phone number of the flower giver and the mobile phone number of the flower recipient will be bound, and the clerk will automatically take on the task of supervising you. Of course, this is mainly a marketing concept, and if you change your phone number or tell the store staff that the gift is to a teacher, a parent or a close friend, you will not encounter resistance when making a purchase.