Xmax is relatively niche in Guangzhou fitness studios, and its reputation is not as good as that of some large chain brands, but with its good fitness atmosphere and unique environment, it has a high voice among the senior fitness crowd in Guangzhou. Yee On store is located in the old city, most of the members are nearby residents, and most of the coaches in the venue speak fluent Cantonese, and they are sincere and patient when communicating with members, and will make suggestions on members' movements or exercise plans. At the same time, it is less likely to sell personal training courses to members for a long time, and the fitness atmosphere is better. In 2017, Xmax Fitness Factory sent representatives to participate in the Guangzhou Fitness and Bodybuilding Championships and won the "Best Body Award" and the runner-up in the men's fitness group. In addition, Xmax from time to time for different fitness goals to hold training camps is its advantage, during which there are coaches to supervise and advise the students' physical condition, training level, diet structure and other information, the efficiency and safety of the exercise is much higher than the general fitness room group classes, it is reported that Hong Kong star Fang Lishen also came to exercise. The Yi'an store in Haizhu District has been open for two years and has accumulated a lot of popularity in the nearby community, and is recognized as one of the most professional fitness studios in Haizhu District. The Gaozhi flagship store, which has only been open for half a year, has become a strong fitness club in the surrounding area with its eye-catching basketball-themed design and brand-new independent swimming pool. Both Xmax stores are based on the theme of sports factories, with LOFT-style decoration, and there are various NBA jerseys and sneaker walls in the store, which captures the hearts of young people with a vibrant and fashionable image, and makes them more energetic when exercising. Another feature of Xmax store is that it has a large area, with a total area of nearly 4,000 square meters on the two floors of the Yi'an store, and an independent area will be opened up for members to use for Trx sling training, which is one of the few fitness rooms in Guangzhou that can be used for special Trx training; Gaozhi's flagship store is even equipped with a ski resort to exercise students' whole body coordination with skiing, which is the first fitness room in Guangzhou with related facilities. The leisure area of the store is equipped with billiards, darts, basketball shooting machines and PS4 consoles, so that members can relax and communicate after exercise; There is also a restaurant bar to provide nutritious meals, juices and protein powders for energy recovery after consumption, with a wide variety and moderate prices. The fly in the ointment is that the men's sauna of the Yee On store is temporarily closed due to fire problems, and the bathroom environment is a little simple, and the experience may not be as good as that of some fitness clubs with complete shower facilities. Per capita: annual card 4,000 yuan/year