Global Education does not have too many centers in Shenzhen, and the flagship campus in Futian only opened in June 2017, but Global Education is still the former hegemon in the IELTS training industry. Before being acquired by Puxin Group, Global Education had a well-known name - Global IELTS, and this training business alone could compete with the New Oriental giants. In November 1997, Global students obtained the first perfect score in the country. On July 13, 2006, Zhong Wanting, a global student, won three national first scores of 9 points; In December of the same year, Peng Zhi set a new championship of double 9 and double 8 points, and became the "Global IELTS Learning Messenger".
At present, Global Education has set up more than 500 examination and training centers in nearly 200 cities across the country, providing international English courses for middle and high schools, study tours, study abroad consulting and study abroad related examination training, as well as landing companionship and life language courses. Founded for more than 20 years, Global has won the annual influential foreign language education brand of Tencent.com for many years, and has won many honors such as "Chinese English Leader of the Year", "Platinum Partner of IELTS Testing Agency", "Top Ten Well-known Schools in China", and has been authorized by the British Examinations Authority as the "LCCI Test Training Center" and a national foreign expert hiring unit. Global Career Online has won the title of "Top Ten Online Education Institutions" in China for many times.
After the rebranding, Global Education still regards IELTS courses as its trump card. Its class type is mainly divided into VIP and boutique courses, and the level of pre-school test and the expectation of raising scores are then divided into classes with a high degree of precision.
From IELTS score 3 and below to IELTS target score 7, Global Education has corresponding class types. The 1-to-1 elite program is the first project of the global VIP course, and the "361 learning system" no longer emphasizes the effect of famous teachers, only 30% of the class hours are special training for famous teachers, 60% of the class hours are tracked and tutored by tutors, refine knowledge points, solve the obstacles in the internalization process, and the other 10% are mock test dialysis and escort services, which detect knowledge blind spots in stages. There are five programs to choose from, from Elite A to Elite E, and the worse the foundation, the longer the number of hours required. The above courses are all planned packages, with an hourly fee of 450-550 yuan, and the price range is 50,000 yuan-110,000 yuan.
Mini classes are small classes of 3-6 students, and they are also the most popular class type, with tutors in small groups. While ensuring the attention of teachers, there is a learning and discussion atmosphere, and the price is relatively affordable. The group class is divided into 3 levels according to the entrance test level, with a score of less than 5 as the ability level, and the course focuses on improving the basic English ability, understanding and using simple grammar, gradually cultivating the ability to understand long and difficult sentences, and adding the basic skills training of the IELTS test; 5-6.5 points for the basic section, focusing on the comprehensive grammar and comprehensive vocabulary of the IELTS test, in-depth learning of the four major items of IELTS listening, speaking, reading and writing, and improving test-taking skills; 6.5-7 is divided into the intensive section, which is more about the experience teaching of high scores, as well as point-to-click to break through various common lost points, and train candidates to break through the bottleneck in the shortest time. All classes are divided into intra-week classes and weekend classes, which is convenient for office workers to coordinate their time; The three stages open an average of 2-5 classes per month, which can be reported individually or in combination, with high mobility. The price of the upper class type is 200 yuan - 250 yuan / hour, and the total price is between 25000 yuan and 40000 yuan.
The boutique regular class of about 18 people is a more cost-effective choice, and the teaching content, teaching materials and class placement mechanism are almost the same as those of VIP, but because the pertinence is not prominent, the requirements for the students' enrollment level and self-control are higher, and the high school English should be at least at a medium level. This kind of course only costs 50 yuan-70 yuan/hour, and the total price is about 4000. It is more affordable and efficient for students who have already taken IELTS, or even passed level 6.
Although global education still plays an important role in the field of education, its performance in recent years still makes many people question "incorruptible and old". The resignation of founder Zhang Yongqi, the replacement of five senior executives in three years, and the management style adopted after being acquired by Pearson have all caused turmoil within the world, and the direct consequences are that the scale of other course categories (K12, minor languages) has shrunk sharply, and although the unit price of study abroad courses is getting higher and higher, the profits and market share have plummeted; From leading to stagnation and then to divestment, Universal missed the best period of Internet transformation; Over the years, many senior teaching and research teams and operation management talents with resounding names in the industry, such as "IELTS First Person", "Speaking King", "IELTS King", "IELTS Queen", "Five Tiger Generals", "Sunshine Star Teachers", etc., have left their careers, and only one of the 40-person core team has not changed jobs. At the same time, the weakening of the overall R&D strength has made Universal closer and closer to internal single-handedness on the one hand, and on the other hand, it has also made Universal's teaching materials and other businesses more dependent on Pearson's output. The global digital transformation lacks a sound strategic coordination, and the momentum is becoming more and more sluggish.
环球内部汹涌的波涛已经影响到了课程质量与服务。Approach&Achieve混合式课程设计曾被环球定位为里程碑式的改革，但课程顾问却一问三不知；交钱容易退费难的问题愈演愈烈；名师出走后的师资空缺由毕业生、兼职老师来替补，授课经验明显不足；课堂人数超编的情况也时有发生。另外，环球雅思已经正式更名为Global Education，消费者在其他机构咨询时，注意区分名称，莫错把李鬼当李逵。
Per capita: 3,000-50,000 yuan
