Yu Minhong said that New Oriental has had no opponent for a long time, but now it has an opponent that makes them very painful - Zhang Bangxin and his Xueersi. In the field of K12 and primary school student training, Xueersi is the real overlord, and they are the first primary and secondary education institution in China to be listed in the United States. At present, Xueersi's market value is 19 billion US dollars, ranking first in the domestic education industry. Xueersi Peiyou, Shunshun Study Abroad and Parents' Help in the field of education are all strong and round-shouldered Xueersi brands. For parents, the school district and Xueersi always have to choose a "school" for their children's learning.
Xueersi's attention to the construction of standardized teaching and research is unparalleled by educational institutions in the country. Xueersi teaching and research adopts the teaching and research management model of "big backstage, small front desk", and sets up various research institutes in the headquarters to carry out systematic and in-depth research and construction of teaching content for the national mainstream textbooks and syllabuses, as well as the construction, support and iteration of the ICS teaching system. The teaching and research department of the local branch school (generally one subject per grade) localizes the content on the basis of the resources provided by the headquarters, such as the addition of local public school examination questions and the deletion of some content that is not included in the scope of local examination. Then, the faculty and researchers of the branch campus will send the local teaching handouts back to the headquarters, and the headquarters will complete the development of the corresponding ICS course content (since the handouts of each branch are not very different, the ICS revision is relatively fast), and then the faculty and researchers of the branch will conduct a series of lectures.
Xueersi's investment in teaching materials and scientific research is also quite eye-catching. In addition to successfully upgrading the existing primary school textbook "Hello English Plus" with Cambridge University Press, Xueersi English and Cambridge University Press have also jointly established an Overseas Academic Research Institute (ODA) to carry out in-depth cooperation in teacher training and development programs, continuous iterative upgrading of learning content, R&D personnel training and consultant support, and research and application of learning theories. In 2017, Xueerspiyou upgraded the IPS intelligent practice system and renamed it "Xueersi Cloud Learning". After that, Xueersi will gradually pilot AI learning tasks in the platform and push the most suitable learning plan for each student. There is also a courseware master who has to mention. In order to solve the problem of differentiation of teaching systems and examination syllabuses in various places, and ensure the teaching and research output of branches across the country, Xueersi Teaching and Research Center has launched a courseware master. The system will slice the knowledge points, and the teacher can slice the courseware according to the teaching focus of each region to adapt to the teaching and research needs of different regions. In addition, when each teacher makes courseware, he or she can log in to the system to refer to similar courseware of branches across the country, so as to truly maximize the integration of internal teaching and research resources. Therefore, students do not need to worry about the significant decline in the quality of Xueersi due to different regions.
Face-to-face, dual-teacher, and online are the three different types of teaching that Xueersi, and these types of courses are all in the mode of large classes. Xueersi's "1-to-1" course is in charge of another brand of Good Future, "Aizhikang". Before students enter the school, they must first take a placement test, and according to the students' test situation, they will be assigned to different classes such as "basic", "improved", "top" and "supernormal", so as to truly teach students according to their aptitude. For students with poor foundation, it is generally more appropriate to enroll in the "basic" class and the "improvement" class. After a semester of study, students will have a final exam. As long as you have a good score in the final exam, you will have a chance to be promoted.
The Shenzhen Center is the first Xueersi branch to have an English dual-teacher classroom, which was upgraded to version 2.0 in 2018. Compared with the offline teachers, the main teachers of the dual-teacher classroom are all the best in learning, and compared with the offline teachers, they are indeed more humorous and humorous, and the knowledge points are explained in simple terms. The setting of the answering machine during the class improves the students' participation in the class. If you actively use the answering device to answer the questions, you will have the opportunity to become the most engaged student in the class and win the title of MVP. There will also be horizontal comparisons between classes, and the higher the overall participation of the class, the more points will be earned, and the reward cards and points obtained can be exchanged for physical rewards. In the case that there is not much difference in the price of dual-teacher classes and face-to-face classes, dual-teacher classes are indeed a better choice.
In the era of pre-learning and thinking in Shenzhen, the understanding of Xiaoshengchu is still in a state of ignorance and chaos. When Xueersi, the "catfish", arrived, parents in Shenzhen really understood what this word meant. For Shenzhen Foreign Chinese School and Lily Foreign Chinese School, Xueersi has launched SW Booster Class and BW Booster Class. In addition to the classroom, mock exams are also given free of charge. The mock test, whether it is time or test knowledge points, is a real simulation. After the mock test results come out, there will be one-on-one comments from professional teachers.
Of course, there will inevitably be some problems with the huge volume of Xueersi. Every parent who wants to rush to class but can't help but can't help but think of the fear of the Spring Festival. One of the important reasons is that the old students rush to finish the class before the new students take the turn, which causes the students to have to change teachers frequently. The dual-teacher class is not perfect, and the practice time will be too short, and the students will feel struggling to do the questions a little slowly. Compared with other institutions, Xueersi's degree is indeed the most nervous, and parents can easily report to work, especially in the Sichuan Building Center of Tongxinling subway station, parents can choose the nearby Baihuayuan Center or contact the teachers of the center in advance to avoid unnecessary trouble.
Per capita: 3000