Founded in Chongqing in 2006, Midland English is a little immature compared with the above two big brothers, but its development speed and reputation should not be underestimated, and it can be called a "domestic boutique". In addition to the headquarters in New York and Beijing, Shenzhen is also one of the headquarters of Midland English, which is also the designated language service organization for the 26th Universiade in Shenzhen.
As an international training partner of TEFL, Midland has won the education award from Sina for two consecutive years, and the award from Tencent.com for two consecutive years, and has become the designated language service provider for the global finals of the 18th World Supermodel Global Contest and the Asia-Pacific Arbitration International Cooperation Conference. It has also signed long-term cooperation with well-known companies such as Huawei, Bank of China, HP, Siemens, Wal-Mart, Vanke, SF Express, and Dell to provide English assessment and advanced training.
Midland's rating system ranges from M0 zero to M6 expert. The curriculum system is divided into two parts: M0-M4 is general English learning, focusing on vocabulary, grammar, idiomatic sentence patterns, as well as certain reading and writing skills; At this stage, the curriculum is similar to that of other institutions, with small classes and salon classes, but there is no need for a long online preparation before the class. Small classes are usually 1 to 4 students. M5-M9 is a more targeted professional course, students can choose 5 topics of interest from 15 topics under 4 categories: daily language, workplace work, leisure culture and classified English, and the system will match the course according to the selected project. The class mode at this stage is different, no longer offline teaching, but live teaching overseas by foreign teachers with different experience backgrounds, there are also 1-to-1 and 1-to-4 small classes to choose from, and you can make an appointment on every hour within 24 hours. The courses at this stage are not equipped with textbooks, and students can access the content of the courseware for review.
In addition to the main courses, Midland has elective courses from 10:00am to 21:00pm, such as the I SHOW conversation class, which mainly teaches general knowledge vocabulary and communication skills, and completes the transformation of negative vocabulary to positive vocabulary; Party, DIY, speech and other activities are held once a week to improve students' interest in learning English and improve their native expression. There are also supplementary classes to supplement grammar, vocabulary, etc. In addition, EME is Midland's online teaching center, which is convenient for after-class review; Among them, the English capsule column is responsible for correcting pronunciation and speech flow; Meizhi provides a large number of learning materials to download; Shuangge English APP has launched a large number of video recording courses with low customer unit prices, covering from exam English, social English, business English, to the explanation of English knowledge points of various grades.
It is worth noting that Midland English underwent a curriculum reform in 2018, and the original teaching mode of Midland English will be changed. Among them, the textbook has been upgraded from the original "Midland English General Course" developed in cooperation with the Foreign Research Institute to another set of textbooks developed in cooperation with National Geographic. This set of textbooks and Midland English's new teaching model have not yet been officially released, but it is worth looking forward to, and at the same time, after the curriculum reform, the price of Midland English will also rise.
Many people will be shocked when they first see the price of Midland's courses, and the price of a Level is tens of thousands of yuan, which is actually more expensive than Wall Street. In fact, the amount of each Level course in Midland is more solid, it takes 4-6 months, and the price is also rising. But if you don't plan to make English learning a long-term battle, Midland courses are not cost-effective. In addition, Midland is also facing the problems of difficulty in making appointments, high refund thresholds, and outdated computer equipment in the center, and verbally promises a 20-day refund without liability, but in fact, there are many deductions. When signing a contract, be sure to do what you have to do and clarify all the terms before making the payment.
It is worth mentioning that after the consultation, each prospective student will receive a customized learning plan document from the course consultant the next day, which will list in detail the learning objectives, teaching characteristics, learning time of each level, learning content, process of each link (course theme, topic, scene), learning effect and cost, so as to facilitate their own needs one by one, and the service experience is outstanding among several large institutions.
Per capita: 39,000
