Chegongmiao Chun K has almost the highest popularity among local KTVs, and it is not an exaggeration to say that it has accompanied a generation to grow up. When people are surprised by the popularity of Pure K for ten years, they should not ignore the powerful group backed by Pure K - Shenzhen Hezong Culture. Hailed as "changing the nightlife of Chinese young people", Hezong Culture has a variety of bars, izakaya and music restaurants, including Soho Bar and Hutaoli Music Restaurant, which are well-known among Chinese young people. In addition, the co-vertical culture, which has one of the best entertainment industry supply chains in China, has reached a relatively mature level in terms of software, hardware and management team, which is especially important for KTV, which is almost "service determines life and death".

Perhaps it is a side effect of fame, there are many KTVs with "pure K" in the brand name in Shenzhen, but they are not genuine. At present, there is only one store in Chegongmiao that can be queried on the official website of pure K.

The three-storey lobby of the pure K building is not large, but the open design visually elevates its space, and with the square floor tiles and warm lighting, it is also neat and spacious. In contrast, its room area is smaller, and the screen size is also small, and the overall decoration is slightly behind the emerging KTV that emphasizes the luxurious atmosphere, but the hardware such as sofas and sound effects are well maintained, and it has not been significantly dilapidated after many years of opening.

The sound effect of pure K is very good, and some people even call it "the best sound effect in ShenzhenKTV", the reason for this may be that pure K has a mature, professional audio assembly, and design team has a close relationship. Audio quality can be described as the core competitiveness of KTV, but because of its large investment and high maintenance costs, many KTV brands have a sloppy attitude to deal with audio sound. In addition to the sound quality is guaranteed,Pure K's music library is also often praised,Its biggest feature is the fast update speed and wide coverage,Especially the richness of foreign language songs is satisfactory,Friends who like Japanese、Korean、Ancient style and other songs should not be disappointed。 In addition, its song ordering system has a variety of gameplay, and it has long had functions such as mobile phone song ordering, downloading self-singing, system scoring, etc., plus adjustable lighting, which is very popular among KSong lovers.

On the other hand, the quality of pure K's catering is also good, whether it is Taiwanese cuisine such as braised pork rice and bubble tea, or local Cantonese cuisine, or even snacks such as french fries and fried shrimp, pure K has provided, which can be said to be the most stable KTV brand produced by Shenzhen meals, plus the price is moderate, and even attracts many customers who come to eat and drink. It is worth mentioning that the menu of pure K has a rare cocktail package in KTV, the price of 168 yuan / 24 glasses and 258 yuan / 36 cups is slightly lower than that of the bar.

The room and beverage costs of pure K are about 10% higher than the industry average, but its hardware, catering, service and other aspects are average back to the ticket price, so the business is very hot, and it is often difficult to find a room during off-peak hours such as weekday afternoons, which can be seen in its popularity.