Founded in 1954, China International Travel Service Shenzhen is one of the earliest, largest, richest outbound routes and one of the highest group rates in Guangdong. In order to build its own brand, different from China International Travel Service and other travel agencies, Shenzhen China International Travel Service in 2000 restructured and created the "Shenzhen International Travel Service New Scenic Circle" brand, which is now known as New Scenic Tourism.
As a well-deserved leader in Shenzhen's tourism market, Xinjingjie has been rated as one of the top 100 travel agencies for more than ten consecutive years, ranking first in Shenzhen, ranking first in Shenzhen's honest travel agency evaluation for many years, and ranking among the top three in the country's outbound tourism. Its business scope covers various types of professional tourism such as inbound tourism, domestic tourism, outbound tourism, personalized customization, etc., and is the first brand in Shenzhen's high-quality high-end tourism market.
Travel routes and group formation are important manifestations of the strength of travel agencies, and Xinjingjie is undoubtedly a leader in the industry in these two aspects. Its tourism routes are abundant, divided into three types: benefit tour (with shopping), quality tour (less shopping), and exclusive tour (pure play), and the price and quality increase in turn. In the results of the "2012 Shenzhen Quality Tourism Routes" selection activity of the Shenzhen Municipal Bureau of Culture, Sports and Tourism, a total of 48 tourism routes were selected in Xinjingjie, becoming the travel agency with the most quality tourism routes in the selection activity. In addition, its "Authentic" Taiwan Tour Series has won the Gold Medal Award, the highest honor of the Taiwan Cross-Strait Tourism Association, and the "Colorful Victoria Charm Tour" of Australia has also won the "Melbourne" Most Leisurely Tour Award for its excellent itinerary.
In terms of group formation, all the travel products of Xinjingjie are self-organized, which eliminates the problem of complaints that may occur in scattered groups, and fully guarantees the service quality of tourism. Of course, good quality comes with high prices, and in similar routes, the price of Xinjingjie is much higher than that of other travel agencies, because there are fewer shopping spots, self-pay items, shorter shopping time, and higher standards of catering and accommodation during the journey. Visitors can decide which type of tour to join according to their budget.
In general, in Shenzhen's tourism market, Xinjingjie has established a high-quality brand recognition and has become the first choice for quality tourism.
At present, Xinjingjie has nearly 100 business outlets in Shenzhen, offline consultation is very convenient, and the service attitude is good, which is rare today when the number of major travel agency stores is shrinking seriously. Its online (including official website, Tmall, WeChat public account) service experience is average, showing fewer travel routes, slow updates, according to the sales staff said that this is because the travel line is updated too frequently, you need to open the line query system through the link provided by the customer service to see the latest and most complete routes.
However, this can be said to be a common problem for many traditional travel agencies in Shenzhen - whether online or offline, the marketing of tourism products has kept pace with the times, turning to WeChat, such as advertising through Moments or privately sending electronic travel routes, while the update of official website information is not very timely. Of course, adding WeChat is not very friendly to middle-aged and elderly tourists who pay more attention to personal privacy and are relatively unfamiliar with the Internet, in contrast, most travel agencies in Guangzhou provide paper printing services for travel routes, which is more intimate.
