BANG & OLUFSEN Denmark
Bang Olufsen (BO) is one of the world's top audio brands, hailing from the Danish region with a strong design atmosphere, where its industrial design is regarded as the pride of the industry. BO products are often featured in international design yearbooks and design exhibitions around the world, and more than 20 products have been permanently collected by the Museum of Modern Art (MOMA) in New York. BO does not have a professional design department, its design is inspired by independent designers from many Nordic countries, all of whom are collaborative, so they can generate many new ideas, but generally maintain a simple and refined modern style, which also creates a high recognition of BO products in the market. In the past, people talked about Danish design usually in the home decoration, and technological audio-visual products were often the pain point that affected the unity of the home style. Bang Olufsen, on the other hand, combines Danish design with sound to blend in with the home without being obtrusive. "CBN Weekly" once gave BO 90 years, but it always spoke highly of creating novelty. BO's Bluetooth speaker originally belonged to the main high-end sub-brand BO PLAY, and its sales accounted for BO's total revenue...
