Founded in 1961, the F. Group is one of Denmark's largest lighting design and manufacturers. With hundreds of new products being designed every year, F. and several of its sub-brands are no small feat for luminaire manufacturers with a focus on design. For Chinese consumers, the F. brand is not as well-known as Gubi, Flos and Louis Poulsen, which are also long-established European lighting manufacturers, but it is better in terms of diverse styles and relatively affordable prices.
At the beginning of the company's existence, founder Benny F. designed lamps with geometric shapes, and the market response was mediocre, but later Benny F. found that Danish consumers preferred round lamps over geometric lamps, so he launched the Ball series. The collection remains one of F.'s best-selling products to this day.
The floor lamps of the Ball series have an inclined design with a slender pole attached to a metal base that is tilted at about 70 degrees to the ground. In terms of lampshades, the most eye-catching design of the Ball series is to connect the metal lampshade with a magnet to the light pole, which allows users to easily and quickly adjust the illumination direction without moving the entire light pole, and easily cope with various usage scenarios of users.
The Ball floor lamp with a single bulb is more suitable as a light source for work and reading lighting, and the price is about 2300 yuan. The products containing two or more bulbs in the same series can not only meet the needs of work, but also have a good atmosphere embellishment function because of excellent adjustability, which has a higher degree of freedom than a floor lamp with a single light source, but the lamp pole is changed to a vertical type, and the price is also about 2300 yuan.
If you like fishing lights, you can pay attention to the two products in F.: Lobby and Lounge. Louge's wrought-iron base and pole give it a shiny look, and the round shade is delicate and concise, and the smaller light outlet shows that this is a floor lamp with functional lighting. The design of the Lounge is similar to that of the Flos Arco, with the metal poles bending naturally like fishing rods, but the 197cm tall Lounge will be visually more slender than the Arco, suitable for taller families. The price of Lounge is 2980 yuan, which is relatively close to the people among foreign-designed lamps.
Compared to the Lounge, the Lobby, which is composed of two metal poles with an angle of about 135 degrees, has a more prominent and exaggerated line, and the black color scheme makes its presence even more prominent. The half-cone shade facilitates the scattering of light, has a larger light range, and is more suitable for ambient lighting. It is worth mentioning that a floor lamp like Lobby is suitable for placing a large space and leaving a lot of white space, and it is best not to have too bright or complex colors and patterns on the nearby walls and furniture, so as not to make people feel dazzled. The Lobby is priced at 2,980 yuan, while the Lounge is priced at 2,480 yuan.
F.'s current general agent in Chinese mainland is Norhor, F. lamps can be purchased in Tmall Norhor flagship store, offline Beijing, Shenzhen, Chengdu, Shanghai, Hangzhou, Nanjing 6 cities also have Norhor physical stores, like F. floor lamps users may wish to buy in the store.
