After the rise of video and live broadcast websites such as BILIBILI and Douyu in 2013, Atus carried out a transformation according to market changes, and the product positioning officially shifted from photo shooting to video shooting.
There are two series of Atus fill light products, namely the Light Storm series LED continuous light for the professional photography market and the portable Ammonra series LED continuous light light. Launched in 2015, the Lightstorm series of LED continuous lights complements Atus' line of high-end luminaires. The Lightstorm series LED video lamps are loaded with about 1,500 lamp beads in a 15-inch area, with a minimum illumination of 30,300 LUX.
The Light Storm series products are made of aluminum plates, which can adjust the color temperature from 3200K to 5600K, the color rendering index is ≥ 98, and the color quality index is > 90. Taking the flagship product LS C300d as an example, it uses Baorong bayonet, 0.5 meters of illumination up to 48000LUX, with Fresnal 2X zoom kit will increase the illuminance to 250000LUX, which is the highest level of continuous light in China, and the price is 7680 yuan. Although the Light Storm series is made of aluminum, its weight has been kept at about 2KG, but its volume is large, and it is inconvenient to travel for outdoor shooting.
It is worth mentioning that the latest iteration of the Aimonla series LED lights supports mains, lithium batteries, and mobile power supply methods, using TYPE-C interface, which can be used with mainstream mobile phones, which greatly increases the convenience, and the price is about 1000 yuan.
Overall, the comprehensive strength of Aitushi products is good, which can easily meet the needs of film and television lighting, and is also a popular brand among video photographers.