Crumpler was born in Australia, in the early years to produce durable messenger bags, with reliable quality to open the market, because of its unique Australian Aboriginal cartoon logo, in Chinese mainland and Hong Kong known as "Australian savages", data show that China is Crumpler's largest potential overseas market, annual growth rate of more than 10%.
Crumpler takes into account the functionality and fashion of the camera bag, through modern design and a variety of bright colors, under the premise of ensuring the function, it avoids the inherent impression of the "silly big black" photography bag, and has won the love of students, professional photographers, and fashion industry people.
Crumpler inherits the fine tradition of its messenger bag, its camera bag is mostly made of whole fabric, and is composed of three layers of materials, the most surface layer is DuPont's Cordura, which has the characteristics of lightweight, waterproof, wear-resistant, quick-drying, and the abrasion resistance is 3 times that of general nylon, the middle layer uses Chicken Tex technology tarpaulin, which is strong and water-resistant, and the innermost waterproof interlayer provides the final protection, which is durable and practical, and the waterproof performance is particularly prominent.
In terms of products, Crumpler covers dozens of series such as portable backpacks, camera bags and computer bags, all of which are designed in Melbourne and completed final production in China, with the main style of shoulder photography bags, and the price is mostly between 400-1500 yuan.
What made Crumpler famous is the Million Dollar House series, according to the capacity from small to large, the Million Dollar House has four specifications: 4L, 5L, 8.5L and 13L, corresponding to four million, five million, six million and seven million four camera bags, the backpack above the four million series is also equipped with a soft neoprene pad handle, which can be carried on the back, and the price ranges from 200 yuan to 1000 yuan, in addition to a rich variety of colors, the new model also adds an additional front pocket.
The six-million-dollar camera bag is the representative of the Crumpler million-dollar home series, its outermost layer uses a nylon material with a water resistance of 1000D, the fabric is developed by DuPont for Crumpler, the abrasion resistance is 3 times that of general nylon, and has many functions such as light weight and waterproof, the shoulder strap of the camera bag uses the same high-strength polyester as the car seat belt, and the widened design reduces the pressure of the backpack on the shoulder, and the capacity of 8.5L can easily fit two machines, three mirrors and one flash, It is enough for the vast majority of amateurs, and the price of about 400 yuan also makes it quite competitive.
The backpack is recommended for the Sentinel series, its overall design style is more inclined to the outdoors, the material is also quite different from the shoulder bag, the use of the U.S. Marine Corps designated wear-resistant materials, textile density of 1000D, abrasion resistance is 20% higher than polyurethane fiber, is ASTM (American Society for Testing and Materials) regulations 4-5 times, can withstand 1000mm water pressure, far more than the British Ministry of Defense 800mm waterproof requirements.
The sentry series of backpacks have blue, red, army green three colors and KO1001, KO2001 size two models, of which KO2001 main compartment can fit "two machines and five mirrors", although Crumpler will position it as an amateur backpack, but its loading capacity is close to the level of professional photography bags, of course, the price of about 2000 yuan is also not inferior to professional photography bags.
Although Crumpler has an official e-commerce channel in China, it can only buy casual and portable commuter bags, and the above classic camera bags need to be purchased through overseas shopping.