相较于欧美国家20%-25%的佩戴率,中国只有5%的听障人士选择了hearing aid。但随着听力问题越发受到重视,hearing aid的销量也不断增长。来自Switzerland的峰力多年来稳居全球市场占有率第一,其背后依托的是Switzerland索诺瓦集团,该集团在权威网站Medical Design & Outsourcing的2017年度医疗器械公司榜单中名列34位,领跑整个听力行业。美国《消费者报告》也将峰力hearing aid列为hearing aid榜单首位。
There are more than 20 channels for Phonak's top products, and there are also 4 channels for mid-range products. With strong R&D capabilities, the group has an outstanding cochlear implant department and FM language training department, which ensures Phonak's unshakable position in the field of bionic technology and FM frequency modulation systems.
There is still a gap between China's hearing aid wearing satisfaction and developed countries, mainly because the hearing aid processing technology needs to be improved in adapting to Chinese, and Phonak has the industry's original APDT Chinese speech processor, which can significantly improve the fitting success rate of Chinese consumers.
In the field of children's hearing aids and high-power hearing aids, Phonak is also recognized as the king. Designed for people with severe and profound hearing loss, Mermaid High Power Hearing Aids can improve output while maintaining sound clarity, with a new composite housing that reduces thickness and volume, making it lighter to wear and 60% tougher. The basic configuration version is priced at 9,900 yuan, and the top version is priced at 32,900 yuan.
The Titanium Bucket series is Phonak's first in-the-ear hearing aid using biomedical grade titanium 3D printing technology, and it is also the smallest in-the-ear product of Phonak. As a flagship-level custom, the shell is 15 times stronger and features a new full-time sound tracking system. This is one of the most high-end series of products launched by Phonak, the price ranges from 24,900 yuan to 50,900 yuan according to the configuration, and its top performance is beyond doubt.
Although the products cover various categories, with prices ranging from 1,000 yuan to tens of thousands of yuan, Phonak is still known for its high-end and expensive products in China, and the Chinese market is not fully considered in the design of low-end products. Even so, the industry's recognized extremely low repair rate is a testament to the excellent quality of Phonak's products, with multiple authorized offline stores and fitting centers in almost all provinces across the country.