In more than 60 countries around the world, consumers can see the traces of rice field massage chairs. This is one of the world's first well-known Japanese brands to develop home massage chairs, founded in 1962, and its founder, Nichitake Inada, has been awarded many high honors by the industry for his outstanding contributions.
 
Similar to its Japanese counterpart, Fuji Medical Equipment, Inada is a medium-sized enterprise specializing in the manufacturing and research and development of massage chairs, and has created "world firsts" in many industries with a respectable spirit of innovation, invented the world's first home automatic massage chair and the first airbag massage chair, and has won many awards since its inception, winning the world's largest home appliance show CES Innovation Award four times, and winning the Consumer Electronics Show Innovation Design and Engineering Award five times in a row.
 
In the world of massage chairs, Inada can be called a representative of the traditional Japanese "craftsman spirit". The Japanese government stipulates that a massage chair must pass a 120 kg weight resistance test with 1,000 hours of continuous swing to be qualified, and the rice field massage chair needs to go through more than 1,200 hours of weight resistance testing, and some tests are even as long as 3,000 hours. Such uncompromising self-requirements have made the rice field massage chair on the market have a very low complaint rate, and have also been highly recognized by the world's quality certification bodies.
 
Padada's top-of-the-line products have industry-leading dual-engine technology, which improves on the traditional technique of using airbags to push on the lower body, and with the fully upgraded eight-axis artificial intelligence component, it can achieve full-body massage more flexibly and effectively reduce the stiff mechanical touch when pushing the back. Inada has also developed an original intelligent light detection system to locate the massage position more accurately.
 
Compared with the overexpensive pricing of Fuji medical device high-end products, the price of the rice field HCP-S888D massage chair is 23,500 yuan, which is more acceptable, this is an integrated and installation-free massage chair, 3D movement, effectively control the noise of the massage chair operation, the technique is soft, there are 3 levels of massage strength can be adjusted as needed, and the headrest part adopts a unique ergonomic design and special materials, which significantly improves the comfort of the head and neck.
 
Compared with the 1 to 2 years warranty period of general products, the warranty commitment of rice field massage chair has reached 5 years. Home delivery, door-to-door maintenance, 5-year warranty commitment, Inada not only provides reliable products, but also proves the pursuit of high quality by this veteran Japanese manufacturer with a perfect after-sales service system. However, like Fuji Medical Devices, Inada's marketing strategy is too low-key, and it is difficult to reap excellent market response in China due to its high product price positioning, and there are too few product styles currently sold, so it faces the embarrassing situation of being slightly marginalized, and there are few offline stores.