Richun tea industry was founded in 1993, China's top 100 enterprises in the tea industry, in 2011 won the title of "China Famous Trademark", in 2013 participated in the drafting of the Tieguanyin national standard, currently has more than 200 direct stores in the country, in addition to Tieguanyin, including Wuyi rock tea, black tea, white tea, Pu'er tea, flower tea, green tea and other products. Richun has successively cooperated with Peking University, Wuyi University, and Anxi Tea College of Fujian Agriculture and Forestry University to establish three Tieguanyin scientific research bases, and established an international leading food production line and a national laboratory to control tea safety through a product traceability system.
 
Richun implements the principle of "true quality, no two prices" in terms of sales strategy, that is, the price is unified online and offline, and there is no discount or bargaining, so tea lovers should pay attention when buying. The price span of Richun's product line is very large, and the top gift box Tieguanyin has a price of thousands of yuan per catty, but there are also many affordable ration tea options. The digital tea series is directly named after the price, and the tea grades of Qingxiang 200 and Qingxiang 100 are second-grade and first-grade respectively, and the price of a pound pack is 200 yuan and 100 yuan respectively. For the first time, you can buy Richun's combination experience pack, which contains 7 different series of products, both fragrant and strong, and the price is 40 yuan.