Founded in 2013 with a registered capital of 128 million yuan, Songhuang Ecological Tea Industry Co., Ltd. currently has 6,000 acres of self-built tea gardens on Phoenix Mountain, Raoping County, Chaozhou City, with an altitude of 500~1000 meters, and has four organic certifications at home and abroad, including China, the European Union, the United States and Japan. Songhuang Dancong adopts a combination of traditional and modern tea-making technology, and after the fresh leaves are picked, a series of tests such as pesticide residues, heavy metals, and harmful substances will be carried out to ensure the food safety of tea; In the key baking process, the traditional charcoal roasting process is used to refine the unique floral nectar rhyme of the single bush.
Whether in terms of packaging design or product price, it is not difficult to see that Song Huang is taking the high-end tea route, but compared with his brand, its product layout is too thin. According to the altitude of the tea tree and the different age of the tree, Song Huang divides the product into four series: honey rhyme, blessing rhyme, ancient rhyme, and Tianyun, and the entry-level honey rhyme series 50g and 100g are priced at 228 yuan and 398 yuan respectively; The ancient rhyme series is made of 60-year-old high-altitude tea trees, and the price of 160g is as high as 1800 yuan. In view of the high overall positioning of Songhuang Dancong, the cost performance as a daily ration tea is slightly lower, but the high-quality products and exquisite packaging make it an ideal choice for private drinking or luxury gifts.