Xiaomi, which started with smartphones, has been listed on the Hong Kong Stock Exchange less than 10 years after its establishment, and its development momentum can be described as amazing. In addition to its impressive achievements in the mobile phone market, Xiaomi has invested in nearly 100 eco-chain companies that have further expanded the scope of the group's business, and in 2017, more than half of the group's profits came from businesses other than mobile phones.
In the field of short-distance travel, Xiaomi has maintained close cooperation with the ecological chain enterprise Ninebot, thanks to Xiaomi's advantages in capital and sales channels, Ninebot has now become the largest manufacturer of balance bikes and electric scooters. The Mijia electric scooter was actually developed and designed by Ninebot, and after its release, it also won the 2017 Red Dot Best Design Award.
Since the Mijia electric scooter and the No. 9 electric scooter are out of the same house, the two are often compared in evaluations. In terms of detail design, the Mijia electric scooter is more thoughtful, the vehicle adopts a pole folding design to ensure the overall stability of the pedal, and the brake part adopts a grip type, plus a unique bell, and the control is more in line with the habits of bicycle drivers.
In terms of driving experience, the Mijia electric scooter is equipped with pneumatic tires, and the shock absorption effect is comparable to the sports version of the No. 9 scooter equipped with dual suspension, but the price of the Mijia electric scooter is 800 yuan lower. In addition, the maximum speed and endurance performance of the two are also very close, which further highlights the cost-effective advantage of Mijia electric scooters.
However, the shortcomings of Mijia electric scooters are also very obvious, and many buyers have reported that the durability of pneumatic tires is not good, and they are prone to punctures while driving. In addition, the Mijia scooter cannot be dragged after folding, which is quite laborious to handle, and the portability performance is reduced a lot. The subsequent launch of the Mijia electric scooter Pro is priced at 2799 yuan, and the range has increased from 30km to 45km, due to the increased battery capacity, the weight of the car has also increased, but the Pro version is still not optimized for the folding design, which is a pity.
At present, Xiaomi has hundreds of stores across the country, and the offline experience and after-sales service have obvious advantages over other brands.