Recommended product: FlashDry series
Beimian belongs to the same VF as Smartwool and Icebreaker, and has been established for more than 50 years, and has also accumulated a group of fans in China, including photographer Zhang Qianli and mountaineer and skier Wang Xiaoyuan. The North Face is equipped for the rigors of the outdoors, with many products being tested by athletes.
In recent years, Beimian has not shied away from moving closer to the younger generation, launching a co-branded Summit Series series with Supreme, which is talked about by hipsters, and Purple Label, which is co-created with the Japanese fashion brand nanamica, but there is no official purchase channel in China. There are five major product branches in the world, Purple Label, White Label, and Upstart Red Label are branch lines specially opened for the Japanese, Korean and European markets, and the main ones sold in China are Red Label and Black Label. Red Label is a classic series of mountaineering, which can be purchased at major counters and e-commerce platforms in China, while Black Label has a physical store in Beijing, Hong Kong and Taiwan.
There are nearly 20 series of clothing in the north according to the classification of fabrics, but most of these technical fabrics are designed for jackets, UPF series, Gore Windstopper series, and FlashDry series are all used as undercoats, but the UPF series is made of polyester fiber, which has no special warmth effect, and cannot be regarded as thermal underwear. The Windstopper series has good waterproof, windproof and warm performance, which can meet the requirements of resisting cold winds in cold weather, and can also keep the body dry in light rain, but there is no purchase channel in China, which is very inconvenient.
The FlashDry series uses self-developed FLASHDRY fabrics, which have good breathability and durability, but average warmth. There are two types of round necks and hooded models, with the hooded version having a high sweaty area with a high neckline and a strong breathable setting. Seamless cylinder knits are used in the cut to reduce traditional sewing and make the garment smoother, and there are reinforced knit densities at the shoulders and elbows for added protection. Like the Patagonia C series, the North FlashDry cuffs also have added thumb holes to provide warmth for both the palm and wrist, and the back-safe reflective design also makes it safer for athletes in low-light environments. This series is the most convenient to buy in China, and the price is between 300 yuan and 400 yuan.