In the past few years since its establishment, Libo's total sales have exceeded 120 million yuan. China's adult products market is fiercely competitive, it is very difficult to simply promote adult products, there are big brands in front of the encirclement, after the rise of the e-commerce ODM brand, Libo tried to change the brand strategy, since the beginning of 2018 launched the "Xiaohan" intelligent pelvic floor muscle exercise instrument, the brand tonality began to develop in the field of reproductive health, combining scientific sex education with the sex market.
 
Thanks to the clear positioning of young people, the performance of Libo vibrators in the market is not bad, and the sales volume of the popular "Luding Ji" series in 2017 was 600,000 units, contributing 30 million yuan to the total revenue, and the overall repurchase rate of the brand reached 30%. At present, Libo's main products are three series: Luding Ji, Allure and Ice and Fire, all of which are based on cuteness, and the price does not exceed 300 yuan.
 
There are a total of 4 colors in the Luding series, each color provides ordinary vibrator, heating rod and mobile phone control three functions, respectively, the heart version, warm version and smart version, the size of all products is suitable for vibrator beginner users, the price is 79, 118, 159 yuan, if it is used by a single person, the mobile phone remote control function will be more chicken, 118 yuan of warm version is the first choice for cost performance. The Allure series is also very suitable for beginners, but the mid-priced version does not provide a warming function, and the Ice and Fire Decision mainly focuses on the clitoral massage function, which is relatively simple.
 
In addition to the above products, Libo also provides mature products such as AV rods and ball rods, but the workmanship is slightly flawed, and the sealing of individual products is not strict, which cannot be compared with big brands.