At present, there are many internationally renowned women's vibrator brands active in the Chinese market, but no one can dominate the market, Chinese consumers know little about these brands, and when choosing a vibrator, it is still a blind search and blind buying, Durex has long been famous in the adult products market, and it has quickly gained a firm foothold after entering the field of sex toys.
Durex is the first joint venture company in China to produce condoms, and it is also the number one brand of adult products that most Chinese know. Durex has been in China for more than 20 years, and its production of family planning products accounts for more than 30% of the Chinese market. The sales of Durex sex toys are rising every year, with more than 80,000 sets sold on 618 in 2018 alone, and its vibrator sales exceeded 38,594 units on Double 11 in 2018.
Durex products are sold through a wide range of channels, whether they are pharmacies or supermarkets and convenience stores, and the pricing is generally not too high, from entry-level products at the 100 yuan level to advanced products priced at 599 yuan. The Durex vibrator is currently available in two versions, the first generation has a purple appearance, and the second generation has a more realistic flesh color. The first-generation V-Huanjue multi-speed vibrator is a linear design, and the vibration intensity is adjusted through the back cover knob, but its size is large, the vibration frequency is single, and the body feeling is not ideal, especially the vibrator is not designed with a grip point, and the operation feel is poor, but this defect has been improved in the second-generation product.
There are three products in the second generation of Huanjue multi-speed vibrator, which has an additional grip handle than the previous generation, and the threaded version also adds texture to the top of the rod body, which can be bent up to 45°, making it softer and more free overall. The second-generation double-headed vibrator is not large in size, and only adds rabbit ear design on the basis of single-head products.
The 599 yuan R-Rejuvenation Pulse Dual Stimulation Vibrator has the largest size of the Durex Vibrator, and it is recommended to enter it slowly after full lubrication. The product contains a dual-vibration motor and a high-standard silicone material, which is the most cost-effective of similar double-ended vibrators.
Durex's early vibrators did fall a little short in terms of design, but they have improved a lot after iteration and are relatively affordable. It is a good choice for entry-level consumers who are short of budget and want to try sex toys.