Founded in 2014, Utimi is a Chinese Internet brand focusing on cross-border e-commerce, focusing on European, American and Japanese markets. Although the brand has not been established for a long time, it has now become one of the popular brands in the sex toy category on Amazon.com in the United States, and the sales of many types of SM products are far ahead of other brands. Utimi has 2 products on the list of "14 BDSM items you must try" recommended by the world-renowned women's fashion magazine CosmosPolitan.
 
One of the products on the list is the Utimi swing swing, which is made of knitted nylon with two stainless steel tubes at one end and three restraint straps at the other. Users only need to use the steel pipe to secure the swing to the door, put their thighs into 2 small restraint straps, grasp the rope with both hands, and then sit on another large restraint strap to use the swing to position themselves in mid-air, and then they can challenge their partner to difficult sex positions. The swing is currently priced at around $17 and is available on the Utimi website and Amazon.com.
 
Another item on the list is the Utimi Bed Restraint System, which consists of 4 nylon ropes, 2 plush handcuffs and 2 plush leg cuffs for a simple design and easy to use. Attach one end of the nylon rope to the handcuffs or leg cuffs, and the other end is secured to the bed with a metal buckle, and then just hold your partner's hands and feet firmly at your mercy. At $12, this bed restraint system is affordable, but it may be slightly inferior to the Pipedream Fantasy series mesh bed restraint system in terms of visual impact and flexibility.