In 2008, IOPE launched the world's first cushion BB cream, which generated sales of 3.8 billion won and set off a wave of cushion in the beauty industry. As big brands in Europe and the United States have launched air cushion products, IOPE's attention and competitiveness have declined. However, IOPE is still the favorite of many users by virtue of its pertinence and high cost performance.
 
For Korean girls, a good finish is clear and watery skin, and in the early years, IOPE also tried its best to launch a foundation to create this kind of makeup, which is the first generation of cushion diamond color cushion foundation (natural type). This cushion has the highest moisturizing power among IOPE, and it feels very moisturized and light on the upper face, typical of high-brightness Korean makeup. In order to meet the needs of users for nude makeup, the Diamond Cushion has weak coverage, so it is not recommended for users with obvious facial imperfections.
 
Users with high coverage needs may wish to opt for the Diamond Radiance Cushion Foundation (Ultimate Concealer). The product uses 2 different sizes of concealer powder, the concealing effect is outstanding, can cover most of the skin problems on the face, so that the makeup has both light texture and coverage, but the moisture is certainly not as good as the natural cushion, before using the base moisturizing work, dry skin users should be cautious.
 
For users who need some coverage and like the effect of watery skin, Diamond Radiant Cushion Foundation (Concealer) will be a good choice, the coverage and moisturizing indicators are between the natural type and the perfect coverage type, with a certain amount of coverage, while keeping the skin moist and shiny, inclusive, except for the oily skin in the summer with a little sticky, the rest of the skin does not have much requirements for the user's skin type.
 
IOPE has launched the Water Cushion Multi-Effect Cushion Powder Gel for oily skin users, focusing on matte makeup, with a light and thin fit on the upper face, which can effectively cover the oily light on the face, brighten the skin tone and give users a dry and refreshing use feeling, which is also a relatively rare matte cushion in Korean products.