MAYBELLINE IS AN OPEN-SHELF BEAUTY BRAND, BUT IT IS STILL A PIONEER IN THE GLOBAL COSMETICS INDUSTRY. The concealer product line is a major focus of Maybelline, among which the most popular are the "Eraser Concealer" and "FIT ME Concealer".
 
Eraser concealer pen is a popular concealer product in recent years, because the cotton head resembles an eraser, so it is named. The unique design of the sponge tip rotates to wring out the concealer when in use, which can be applied accurately and can be used as a brush, killing two birds with one stone. Although it is easy to use, the grooves of the sponge tip are also obvious - the squeezed sponge tip is difficult to grasp the amount, the excess concealer remains in the sponge tip, which is easy to breed bacteria, and the sponge tip is not easy to clean, so it is recommended to use a brush to conceal the sponge after removing the sponge tip.
 
This product has a light texture and is thicker on the upper face, and the face is moisturized and shiny when the makeup is first applied, and then gradually turns into a matte texture, and the makeup effect is pleasing. It is suitable for people with mixed or oily skin, while those with dry skin need to be moisturized and applied to the face to avoid wrinkles. The coverage is mediocre, although minor blemishes are not a problem, but it cannot cover more serious blemishes, it is recommended to use the dot application method to overlay the concealer, which can effectively cover the severe blemishes.
 
FIT ME Concealer is also a Maybelline classic, and is often referred to as the "Affordable NARS Concealer" or "Affordable Alternative to Chanel Concealer" due to the similarity of the brush head to NARS and Chanel Concealer. FIT ME is similar in texture to Chanel Concealer, much more moisturizing than NARS Concealer, moisturizing to the touch but not thick, refreshing and non-drying, and presenting a thin and translucent finish. The level of coverage is far from that of NARS Concealer, but it is on par with Chanel Concealer, which only has a corrective effect on deeper acne scars and dark circles, and cannot achieve the purpose of coverage.
 
Although it is known as the "NARS/Chanel Concealer Affordable Alternative", due to the price difference, FIT ME cannot match the two in terms of makeup effect and durability. Although the initial makeup is light and comfortable, as the makeup lasts longer, the phenomenon of floating powder, creases, and pores is endless, and most of the makeup will be removed within four or five hours. This product is also not suitable for follow-up makeup, as superimposed concealer can easily cause the cream to stack and solidify, which will affect the overall makeup effect.
 
Throughout Maybelline's concealer product line, its solid product foundation and affordable prices have made Maybelline not only a frequent visitor to major authoritative beauty awards, but also the first makeup brand chosen by many makeup novices. As an open-shelf product, the price of the eraser and FIT ME is very low, the price is around 50-150 yuan, and the amount is moderate. Compared with the eraser and the FIT ME, although the price and weight are similar, the use and durability of the eraser far exceed the FIT ME, and it is easy to carry and touch up makeup, which is more cost-effective.