Clari was founded in 2004, the same year the company launched its first facial cleansing device, but it did not cause much market response. It wasn't until 2007 that the Claire facial cleanser was recommended on Oprah's show and became the popular beauty product of the year. In 2011, Claire was acquired by L'Oréal Group, and since then the company has established itself in the beauty industry, with fashion magazines such as ALLURE, InStyle, and ELLE also praising Claire's products.
 
Kelaili currently has two home beauty devices, Mia Smart and Smart Profile Uplift, priced at more than 2,000 yuan. Both devices are based on the cleansing function, similar to the design of the Philips SPA beauty device, and can be removed to apply makeup, massage and more.
 
The Mia Smart comes with four replacement devices: the Cleansing Brush, the Makeup Applicator, the 3D Firming Lift, and the Eye Firming Brightening Head, the 3D Firming Lift is made of stretchy silicone that promotes the absorption of skincare products through high-frequency massage, and the Eye Firming Brightening Head has two aluminum rollerballs that reduce puffiness around the eyes with cold compresses and massages. The Smart Profile Uplift has less eye tightening and brightening than the Mia Smart, but the price of the two is almost the same, so consumers are advised to prioritize the Mia Smart when purchasing.