In 1999, the leading brand of domestic steam beauty containers produced the first hot and cold spray instrument for beauty salons, and exported to many countries. In recent years, it has continuously developed the domestic market, successively invited Yang Mi and Zhang Xinyu to endorse, and sponsored major popular variety shows and TV programs, and the brand penetration speed is extremely fast. At present, Golden Rice has become a highly influential and well-known beauty appliance brand in China, and has also achieved very good sales results in the field of e-commerce. There are more than 20 types of facial steamers under Golden Rice, and users can choose according to different usage scenarios and needs. Among them, the portable facial steamer is very popular with consumers, which can not only store 22ML of purified water, but also comes with a 3350mAh battery, which can be used as a portable power bank. Golden Rice is also one of the few companies on the market that produces cold spray machines, which are less irritating for users with acne or sensitive skin, which can reduce the temperature of the skin surface and play a calming and soothing role. The price of Golden Rice's steam container is between 80 yuan and 300 yuan, although some products still have problems such as uneven fogging and unpleasant smell, but it is also a cost-effective choice.