EVE LOM is a niche skincare brand from the United Kingdom, which has made a name for itself in the world of skin cleansing with the classic cleansing cream of "the world's best makeup remover". Its Cleansing Clay Mask Radiance Cleansing Mask has also successfully become one of the star products of EVE LOM, and has been rated as the most worthwhile mask to buy by the British fashion magazine INSTYLE for 3 consecutive years.
 
The Radiance Cleansing Mask is a clay mask based on kaolin, containing almond scrub particles, glycerin and honey to provide moisture, the cleansing power is very strong, there is no dryness after washing, the pores are relatively clear, and the skin feels very smooth. However, it is slightly mild, containing camphor and ethanol, which is cool and stimulating on the face, and the taste is also camphor. Also known as the First Aid Mask, the Radiance Cleansing Mask is said to have a first-aid soothing effect, mainly allantoin, which helps to soothe and renew the skin. Overall, it is more suitable for oily acne skin as a cleansing mask to cleanse and rescue the skin when closed acne breaks out.
 
According to different specifications, the price of the Radiance Cleansing Mask ranges from 410 to 990 yuan, and the packaging is available in tubes and cans. After the product is left for a period of time, the water and oil will separate from the paste, so it needs to be shaken or stirred well before use. The mask is thin and soft and very easy to apply, and there are almond particles in the paste, but there is no rough friction on the upper face. Because it contains ethanol, it dries quickly after application, so you can apply it before bathing, and the moisture during bathing can reduce the feeling of tightness.
 
EVE LOM also launched a moisturizing gel mask in 2018 with a translucent ointment-like texture with a natural fragrance. It contains silicone oil and film-forming agent, and it is slightly sticky on the upper face and has a slight film feeling. This product mainly provides basic hydration, and the immediate effect is relatively flat. The price of the moisturizing jelly mask is 590 yuan, but it is different from the 50ml specification of most facial masks, and its specification is 100ml.