List of product brands > Maternal and baby products > Maternity products > Maternity underwear > Pregnant women's underwear Updated: 2025-02-20

子初

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How about the underwear of the first pregnant woman Brand introduction

Recommended models: low-rise maternity panties (modal), postpartum restraint pants
 
Although Zichu was founded for a short time, it has grown rapidly. After Liu Tao's endorsement in 2014, the brand image was upgraded across the board, and Tmall sales maintained a 300% growth for several consecutive years, and in 2017, the "Double 11" exceeded 118 million, ranking first in the omni-channel maternity category. It's just that its focus is more on disposable maternity products, and there are fewer product lines of maternity underwear.
 
Although the underwear of the first pregnant woman is not as innovative as Qini in terms of material, it is also slightly new compared with brands such as October Mommy. The low-rise fabric comes from the Austrian company Lenzing, the inventor of modal, and is better than pure cotton. With seamless technology, the product is more close and comfortable, with good elasticity and no sense of pressure, and the price is 33 yuan.
 
Like the low-rise pants, the high-waisted version also has a white bottom to make it easier for the mother to know her physical condition. The adjustable telescopic belt design increases the inclusiveness of the underwear, but the position of the crotch is unreasonable, easy to get stuck, and the price is about 15 yuan.
 
The crotch of the postpartum restraint pants is made of environmentally friendly cupra fabric, which is moisture-absorbing and antibacterial, which is safer and more comfortable than pure cotton. It also adopts an integrated seamless process, which is lightweight, soft and elastic. As for the temperature-sensitive negative ion design on the waist and back, the color-changing skills are acceptable, the functionality is not large, and the price is 49 yuan.