Founded in Italy in 1975, it is named after the local Asolo mountain area. Asolo has been a leader in the field of innovation in outdoor hiking shoes, and in 1987 the European Industrial Design Association's "Golden Compass" award was awarded to the European Industrial Design Association for its in-house developed AFS system. Asolo's single-layer leather mountain boots are particularly well done, following Scarpa and Rathpertiva in quality. Asolo's products are beautiful in design and fashionable in color, and are the brand of choice for the U.S. Marine Corps and Navy SEALs, and have a certain popularity in the field of high-end footwear.