Because it is favored by the presidents of many countries, it is called the "presidential shoe". Political elites, including former US President Jimmy Carter, George H.W. Bush, George W. Bush, and former Taiwan President President Ma Ying-jeou, are fond of it. In the early years of Rockport, there was a famous advertisement about Carter and George H.W. Bush: "Although they have different political views, they both choose Rockport", so Rockport has the nickname of "White House shoes" in the United States.
 
Rockport was the first brand to be certified by the American Association of Therapeutic Podiatry Medicine, and the first footwear brand to apply sports technology to casual leather shoes, and has a strong connection with marathons. In 2009, Rockport launched the DresSports II shoe, which was worn by eight athletes to complete the New York City Marathon. Today, Rockport has been sold by adidas to new balance, and its business casual shoes inherit the sports technology of adidas and new balance, with high comfort, many styles, and a more youthful design, in addition to the traditional black and brown, there are also unique styles such as navy blue and sky blue. Rockport's core competency is sneaker technology, but that doesn't mean it's low in formality, as evidenced by the choice of many political elites. And for working men who have been on the go for a long time, its shoes are a good choice, comfortable and face-saving.