The largest furniture retailer in the United States and one of the largest furniture manufacturers in the world. With more than half a century of furniture manufacturing history, Amurray has won the sales championship in the North American furniture market for three consecutive years. With a predominantly American style, it has earned a strong market performance with affordable furniture products, with sales of $4 billion in 2014, nearly double that of its rivals La-Z-Boy and Ethan Allen combined.
The company has a wide range of furniture products, covering bedrooms, living rooms, study rooms and dining rooms. In terms of style, all furniture is divided into five categories: rustic and natural, retro casual, urban industrial, new classic and American modern. The simple and natural series of furniture is dominated by elegant color matching and simple design; The retro casual series is layered and dominated by European style; The urban industrial series advocates ruggedness and fashion, and is designed with metal elements with straight line structure, which is suitable for users who pursue individuality and advocate art; The new classic series integrates stylized details into the classics, focusing on the reproduction of classics; The American Modern series mainly uses easy-to-care materials such as polyester fiber and nylon, leaving room for rest in the busy modern life.
In the field of sofas, the leather sofa is mainly imported from Brazil, the leather grain is full and uniform, the thickness is between 2-3mm, and it has a very good toughness, which not only increases the service life of the sofa, but also has a perfect texture after the leather sofa is used for a long time. The interior of the sofa is filled with multi-layer high-resilience sponge, which is divided into soft and deep layers, high-density comfort layers, and high-resilience support layers from the outside to the inside, with high comfort.
The quality of leather is one of the key factors that determine the quality of leather sofas, the main reason why imported leather is high-end, the main reason is that foreign countries are mainly large-scale captive, and the management is relatively in place, which reduces the probability of cowhide scars, and the quality of leather is relatively stable, and China does not have this condition, the management is more extensive, the leather is easy to produce scars, and the leather is more difficult to guarantee.
However, from the design point of view, there is still a certain gap between Aimurli and the first-line brands, and its sofa has a low degree of customization, which is more suitable for consumers who pursue peace of mind and convenience. At present, the price of Aimurray leather sofa is between 4,000-20,000 yuan, which is relatively low in a number of foreign brands, and the cost performance is not bad.