NATUZZI IS THE LARGEST FURNITURE MANUFACTURER IN ITALY AND HAS THE LARGEST PRESENCE IN THE FURNITURE INDUSTRY WORLDWIDE. IN 1993, THE NATUZZI GROUP BECAME THE FIRST FOREIGN FURNITURE COMPANY TO BE LISTED ON WALL STREET. Today, NATUZZI produces sofas in 123 countries on five continents and is used by more than 6 million households.
 
NATUZZI最初与B&B等品牌一样，走小众高端的路线，只坚持Italy原产，工厂建立在Italy马泰拉，后又搬到Italy巴里，这也是如今NATUZZI集团总部的所在地。在80年代初将高端皮革沙发价格“平民化”后，NATUZZI才真正成名。
 
NATUZZI 的创始人曾经说过：“卖鱼子酱的只能吃鱼，卖鱼的才能吃鱼子酱。”这也造就了NATUZZI“平民化”的风格，对比前面几个“卖鱼子酱”的品牌，NATUZZI的价位明显比B&B Italia、写意空间等低一些，正因如此，NATUZZI在Italy的份额不断提升，成为Italy家具领军者之一，如今，NATUZZI也是世界上最大的皮沙发供应商。
 
BECAUSE OF ITS "CIVILIAN" POSITIONING, NATUZZI IS NOT GOOD AT DESIGN, HAS NOT WON AN AUTHORITATIVE DESIGN AWARD, COMPARED WITH THE TOP BRANDS, NATUZZI SOFA INTERNAL STRUCTURE OF THE MATERIAL IS ALSO SLIGHTLY WORSE, CAN ONLY BE REGARDED AS A HIGH-END FURNITURE ENTRY BRAND, BUT THIS IS ONLY RELATIVELY SPEAKING, ITS OVERALL POSITIONING IS STILL MUCH HIGHER THAN CHINA'S LOCAL SOFA BRAND, THE WHOLE LINE OF PRODUCTS IS ALSO ADHERE TO ITALIAN DESIGN AND MANUFACTURING, WITH A DESIGN TEAM OF MORE THAN 100 DESIGNERS.
 
In terms of leather processing, NATUZZI relies on tanneries in northern Italy for processing, processing more than 11,000 hides per day, each of which is processed in 23 processes, and the surface of the leather is also added with an invisible protective film, which can maintain the natural properties of the leather and also protect the leather from the erosion of time.
 
In addition to NATUZZ, the group also has two sub-brands: Natuzii Editions and Softaly. Natuzii Editions is aimed at the mid-range market, and although it has the same design department as NATUZZI, the best designs go to NATUZZI, while the models that are inferior or have been eliminated from the NATUZZI brand go to the Italian, and the Natuzzi products are produced in Italy, while the production plant of the Ituzzi is in Shanghai, China.
 
In addition to the design and origin, the quality of the leather used in the leather sofas of NATUZZI and Edison is also good and bad. NATUZZI'S LEATHERS CAN BE DIVIDED INTO SEVERAL GRADES ACCORDING TO THE QUALITY AND WORKMANSHIP, WITH THE LOWEST BEING CAT10, WHILE NATUZZI'S MAINSTREAM LEATHERS ARE USUALLY MADE OF HIGHER GRADES OF CAT25 OR HIGHER, WHILE INDISON'S LEATHER SOFAS WILL ONLY USE LOWER GRADES OF LEATHER.
 
Softaly, a sub-brand of the NATUZZI Group that supplies large department stores, is aimed at the lower end of the market, with fewer product types and collections, and its main focus is to further reduce costs in terms of raw materials, manufacturing and transportation, so that the price is lower.