Among the domestic mattress brands, Mousse is a well-deserved king of channels. In addition to the largest market share, Mousse has also become the mattress manufacturer with the largest number of stores with more than 3,000 stores. In the domestic market, which lacks giants, Mousse's extremely high offline coverage has also made it one of the most popular brands in China.
Compared with other brands, Mousse, founded in 2004, is a latecomer, and its controversy is also greater than that of traditional manufacturers. Earlier, Mousse's promotion method was a bit of a sideshow, in the promotion of buying foreigner portraits as a trademark, and implying that he has French roots, around 2013 fell into a "fake foreign" storm. After that, Mousse immediately changed the direction of publicity, downplayed the elements of French design in the promotion, and gradually got out of the negative impact, and with the coverage of thousands of stores, the current market share is also firmly in the first echelon. Overall, Mousse has done a good job in quality, with a wide range of product coverage, and it is a relatively excellent mid-to-high-end positioning brand on the market.
Different from many brands, Mousse has a very high use rate of independent pocket springs, and pursues the stability of mattresses more, and the price is concentrated at more than 5,000 yuan, which is higher than most domestic brands. At present, Mousse has a number of series such as Mousse 3D, Mousse Cage, V6, etc., among which 3D and Cage series are the most classic. It is worth noting that in addition to the traditional comfort layer filler, the 3D series will add a layer of fiber material, which Mousse claims can provide a more delicate sense of support, but there is not enough data to support this statement, and it is recommended that users should refer to their own experience.
Compared with traditional manufacturers such as Xilinmen, Mousse's basic mattress is not cheap, such as MCD1-222 of the 3D series, MCK3-051 of the Cage series, etc., the pricing is between 4000-6000 yuan, although the use of higher-cost pocket springs, but the comfort layer filling is relatively ordinary, and the cost performance is more general. The MCD1-638, MCD1-928, MCD1-555 of the 3D series with slightly higher positioning, and the MCK3-052 of the Cage series are all priced at around 10,000 yuan.
The price is close to 20,000 yuan MCD2-818, MCD2-818A also uses a combination of latex independent pocket springs, which is already a higher price product in the Mousse recommended model, although as a high-positioning brand, Mousse has a lot of more expensive products, such as 3D series of high-end line MCD3-003, MCD3-868 and other prices are often more than 40,000 yuan, but at such a price, Mousse is not much competitive compared with foreign big brands at the same price, The recommendation is not high.