More than 10 years ago, consumers' impression of "custom furniture", most of them stayed at the level of hiring carpenters to build their own, although the quality of its products is excellent, but the shape is rustic, the space layout is often unsatisfactory, under the trend of quality life, it is a kind of will, until Sophia was established in 2003, the exquisite design of the custom wardrobe was officially introduced to the domestic mass consumer market, in one fell swoop to refresh the consumer's perception of the custom wardrobe.
 
As the first "crab" brand in China's custom wardrobe industry, Sophia is now a recognized leader in the industry, according to its annual report data released in 2017, Sophia sits firmly in the top spot in the wardrobe industry with a revenue of 6.2 billion, in addition to its market position, Sophia also has the industry's first national central laboratory certified by CNAS, and its R&D strength leads the industry.
 
Sophia's custom wardrobe is very rich, providing dozens of models in seven series such as modern simplicity and traditional Chinese style; The cabinet door has three classic styles: open, sliding and swinging, and users can choose according to their preferences; As for the interior layout, it can be highly customised.
 
It is worth mentioning that even Sophia such a leading brand, its designers are often criticized as "amateur, unreliable", which is a stubborn disease in the entire industry of custom wardrobes, not unique to Sophia, driven by performance, set of templates, special high-premium functions, and even design size errors also happen, it is recommended that consumers should increase their participation in the design process to get the best design effect, if necessary, they can ask for a change of designer.
 
Aside from the design elements, the custom wardrobe is actually a combination of plates and hardware, in the decoration industry of "talking about aldehyde discoloration", Sophia has always paid attention to the safety and environmental protection performance of the board, and most of its wardrobes are made of particle board or MDF produced by Sanwei, Daya and Dew River, etc., and the formaldehyde emission is better than the national standard E1 level, and with the German Halma sophisticated edge banding technology, it can be used indoors with confidence.
 
If there is the ultimate pursuit of "low aldehyde", Sophia also provides "Kang Pure Board" for consumers to buy, Kang Pure Board is provided by upstream suppliers, essentially or particle board, but the manufacturing process uses formaldehyde-free adhesives to control the formaldehyde release of the board from the source, and obtained the United States CARB NAF exemption certification, can directly enter the European and American markets for sales, the price of Kang Pure Board custom wardrobe is 2-3 times that of ordinary plates, consumers with sufficient budget can focus on.
 
Durable wardrobe is inseparable from high-quality hardware, Sophia has hardware accessories jointly developed with French SOGAL, the overall gloss and wear resistance performance is better, usually equipped in various preferential packages, if you want to change to Blum, Hettich and other top brands of hardware, generally need to charge extra, because the hardware has a greater impact on the use experience and wardrobe life, this budget is not recommended to save.
 
In terms of price, Sophia's custom wardrobe is mostly calculated in projection area, and in recent years, the low-price package of 799/㎡ has been launched to attract attention, but frankly speaking, the plates and hardware used in this kind of package are generally entry-level, and the layout is simple, lacking many functional partitions, which can only meet the basic needs, and if you need to increase the configuration, you will face a heavy price increase, so it is not recommended to buy this kind of low-cost package, consumers should take their own needs as the starting point for customization, the more mainstream price is 1000-1600 yuan/㎡, if it is related to the bookcase, There will be a certain discount margin for TV cabinets and other customizations.
 
In terms of purchase channels, Sophia has now laid out more than 2,000 specialty stores across the country, even in small and medium-sized cities, in addition, Sophia has also actively expanded online channels and opened official flagship stores on mainstream e-commerce platforms.
 
It should be reminded that the custom wardrobe industry is very mixed, and the quality of dealers around the country is also uneven, even if it is a big brand like Sophia, there are often poor control situations, and there are countless disputes between consumers and dealers, such as hidden charges, poor installation quality, board smell, etc., but in terms of comprehensive strength, Sophia is one of the best solutions in the domestic wardrobe industry, and the probability of stepping on the pit is relatively small.
 
Therefore, consumers must sign a contract in the process of customizing the wardrobe, which should include the plate model specifications, environmental protection requirements, hardware brand, delivery date, warranty period and liquidated compensation regulations, etc., in order to protect their own rights and interests, if necessary, you can bypass the dealer, directly call the official hotline at the beginning of Sophia 400 to complain, and even apply for the industrial and commercial department to intervene in mediation and so on.
 
*Risk Warning: The custom wardrobe industry is mixed, although the comprehensive strength of the brands on the list has been at the forefront of the industry, but the quality of dealers and installation service teams around the country is uneven, and complaints and disputes often occur, which is almost a common problem in the whole industry. In order to avoid disputes as much as possible, it is recommended that consumers should pay attention to the situation of the dealers in their cities, and write the detailed configuration of the wardrobe, the verbal commitment of the dealer, the delivery date, the terms of liquidated damages, etc. into the contract, which can not only scare off some merchants with questionable integrity, but also ensure that their rights and interests are not infringed upon when the situation occurs.