In 2014, the wardrobe industry giant Sophia and the French integrated kitchen exporter Simi Schmidt established a joint venture company to launch the Simi overall cabinet in the Chinese market, with the help of Sophia's popularity and channel advantages, Simi from the beginning of the market has stood on a high starting point, just a few years offline stores have covered nearly 1,000, becoming a new star in China's overall cabinet market.
"Industry 4.0 plant" is one of the symbols of the high starting point of Simi cabinets, the new plant of Simi in the overall layout and software and hardware fully synchronized with the French headquarters, and the introduction of integrated automated production equipment, the original plate from cutting, gauging, edge banding, spraying, pressing, packaging and even storage and storage, are automatically completed by the machine, to achieve the accurate and efficient production of the overall cabinet plate, effectively improve the yield rate, and reduce the risk of plate scrapping caused by wrong opening.
Simi is also strict in the selection of plates, its cabinet plate default 18mm thick, more sincere than the general 16mm thickness on the market today, with masson pine substrate and low aldehyde glue pressing, formaldehyde emission to meet the "E0 standard" formulated by Simi enterprises, slightly better than the new national standard E1 level, can be used indoors with confidence, and the 3D laser edge banding process introduced by Simi can output smooth and smooth, beautifully embedded edge banding, and further prevent the release of free formaldehyde in the board.
Simi provides four series and more than 20 styles for consumers to choose from, the most distinctive is the i series, while the other product lines have few style highlights and are more homogeneous. The i series was designed by the French designer himself, using the more difficult to control gray, the overall style is high and cold, while the interior relies on Blum and other high-quality hardware, following the spatial distribution design to improve the storage capacity of the cabinet.
In terms of humanized details, Simi also performs well, such as the 37.5° arc easy-to-open cabinet door design, the corner guide circle treatment to avoid bumps, and the integration of the strip lamp and the solid wood layer to reduce the abruptness of the strip lamp.
In terms of price, Simi has a rich variety of overall cabinet components, and different design configurations have corresponding quotations, and the price of the whole set is about 15,000-40,000 yuan, which is slightly higher than many local brands, but it is customized with Sophia's wardrobe, or when encountering festivals such as National Day and Double 11, there are relatively large discounts.
In addition, Simi's after-sales policy is also more sincere, providing a 6-year warranty, life-long free labor maintenance, but it should be noted that the overall cabinet industry lacks strict regulatory norms, especially the quality of offline dealers is uneven, the goods are not right, the size is wrong, and the phenomenon of cutting corners often occurs, even if it is the industry giant Oppai, it is difficult to get rid of this curse, not to mention that the birth time is not too long Simi.
Therefore, if consumers want to protect their own rights and interests, they must list in detail the material specifications, delivery date and warranty details when signing the contract, and indicate the liquidated damages regulations, filter out some unreliable dealers, if they really encounter consumer disputes, consumers can bypass the dealers, directly call the customer service hotline starting with 400 to complain, and if necessary, they can also apply for the industrial and commercial department to intervene in mediation.
*Risk Warning: The cabinet industry is mixed, although the comprehensive strength of the listed brands has been in the forefront of the industry, but the quality of dealers and installation service teams around the country is uneven, and complaints and disputes often occur, which is almost a common problem in the whole industry. In order to avoid disputes as much as possible, it is recommended that consumers should pay attention to the dealers in their cities, and write the detailed configuration of the cabinets, the verbal commitment of the dealers, the delivery date, the terms of liquidated damages, etc. into the contract, which can not only deter some merchants with problems with integrity, but also ensure that their rights and interests are not infringed when the situation occurs.