List of product brands > Household appliances > Household appliances > air purifier > Blueair Bruyard Air Purifier Updated: 2025-02-20

Blueair

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How about Blueair Bruyard air purifier brand introduction

Founded in 1996 in Stockholm, Sweden, Bruillard is a well-known brand focusing on the design, development and production of high-efficiency air filtration and purification systems, which has been acquired by Unilever. In the "Air Purifier for Room" evaluation of "Consumer Reports" in the United States, a number of models have been recommended as "Best Buy", and its products have passed the certification of zero ozone, the American Association of Home Appliance Manufacturers (AHAM), etc., and have also won many international awards in terms of design, such as the German Red Dot Design Award, the Japanese Good Design Award, etc. The U.S. Embassy in Beijing, the Leeds Carlton Hotel and other institutions are also among Bruyard's clients.
 
The mid-to-high-end market is the main position of Bruyal, with JOY, Classic, Sense, PRO and other product series, with many models and prices ranging from 2,000 to 20,000 yuan. Although the JOY is not large, it has good purification performance, with two CADR values of 400 and 150 respectively, and the CCM has also reached the P4 and F4 levels, which is at the medium level. Appearance is one of the cheats of JOY to capture many female users, the minimalist shape is, but it comes with five shades of pre-filter cloth, users can match it according to the color of the furniture, decoration style or follow the mood at will, and place it in the room to show off the style.
 
Classic is Bruyard's classic series, this series is also the most popular among consumers, and the 503 is one of the representative pieces of the Classic series. 503's purification performance is naturally higher than the above-mentioned JOY, the maximum applicable area is nearly 70 square meters, enough to meet the air purification needs of the general family, but 503 is a little disappointing in terms of functional configuration, the design of the mechanical knob to adjust the wind shield is more retro, and the life reminder of the filter element is only a countdown timer, if there is a demand for a sense of science and technology, it is more recommended to buy a model with E or I suffix, and the model with E suffix has an electronic display screen, The I suffix means that the mobile APP function is supported.
 
The purification capacity of the Sense series is very average, and the positioning is more inclined to desktop-level products, and the price of thousands of yuan seems to be too cost-effective. As the name suggests, there are three models: M, L, XL, the top PRO XL purification performance is at the first echelon level in the industry, the two CADR values are 800 and 360 respectively, and the cumulative purification has reached the national standard P4 level. However, compared with brands such as A.O. Smith's KJ1200F-B01, there is still a certain gap, and the price of 26,000 yuan continues Bruyard's consistent pricing strategy, but for consumers, there are more products with both appearance and strength to choose from at this price.
 
The HEPA filter and motor are the two most important core components of the air purifier, and Bruyard's filtration method is different from that of ordinary air purifiers, and its filter claims to use "HEPASilent® high-efficiency silent multi-layer progressive filtration technology", which can speed up the airflow circulation, but at the expense of a certain purification effect, especially when the indoor air quality begins to improve, such a filtration mode is difficult to further reduce the indoor pollutant index. In addition, the pollutant with a diameter of 0.3 microns has been internationally designated as a HEPA grade test particle because of its physical laws, and Bruyard uses 0.1 micron particles as the promotional content, and says that "the removal efficiency is as high as 99.97%", the actual reference is of little significance, and the HEPA filter grade that is more meaningful to measure the purification efficiency has not been announced.
 
It should be reminded that Bruyard fell into the "motor door" public opinion storm in the industry, the Classic series used the top motor of German EBM in the early days, which ran quietly and smoothly, and had a long service life, providing strong power for the air circulation inside the machine, but after dismantling, it was found that the Classic from the low-end 203 to the high-end 603 has been replaced by the low-end motor of the domestic Fanstar, although the core purification performance and noise performance of the machine are still at the middle and upper level. However, the long-lasting performance of the machine has been questioned by users, which has a certain impact on the brand reputation.