Founded in 2014, Smartmi Technology is an enterprise in the Xiaomi ecological chain system, focusing on environmental appliances and other products, and the Mijia air purifier with annual sales of more than 3 million units is from this start-up company. At present, Smartmi Technology has become a unicorn with a valuation of more than $1 billion, in addition to environmental appliances, Smartmi has been deepening the layout of home appliances as an independent brand, and has expanded its product range to heaters, air conditioners, smart toilet covers and other home furnishing fields.
 
In 2016, Zhimi launched the first ultrasonic humidifier, with ultraviolet sterilization as a selling point, priced at 799 yuan, although it has a greater price advantage compared with the target DysonAM10, but the product itself does not hit the pain points of consumers, and the market response is relatively general. At the beginning of 2018, Zhimi launched a pure humidifier, like its air purifier, the appearance design of this humidifier is also very exquisite, it adopts the principle of evaporation, tap water can be added directly, the fog is natural and delicate, and the evaporation impeller design without consumables is also unique, and the cost of use in the later stage is basically negligible. However, the humidification capacity under the maximum gear is only 240ml/h, which cannot take into account the large area of the living room and other places, which is also the short board caused by the single product line, although the humidification capacity is not large, but it provides a 4L large water tank, and the maximum gear can be used for more than 16 hours, saving the trouble of adding water frequently.
 
Zhimi pure humidifier is also remarkable in terms of detail design, supporting direct water addition, the design of the separation of the circuit and the water tank is also quite intimate and safe, the open water tank is very friendly for later cleaning and maintenance, avoiding the embarrassment of not being able to reach in and scrub outside. As a home appliance under Xiaomi, the Mi Home ecosystem will naturally not exclude it, users can use the APP to set the humidifier on and off, gear and child lock, etc., and can also observe real-time humidity, remaining water and other working parameters. If the home is equipped with a "Xiao Ai" smart speaker, users can also interact through voice, which is not only novel and interesting, but also allows users to experience the "futuristic" sense of home life.
 
The price of the whole machine is less than 500 yuan, compared with other brands of evaporative humidifiers on the market, the price is still very competitive, which is also the most recommended model of Zhimi at present. If the area of use is small and the demand for humidification is not too high, the smart meter pure humidifier will be a very good choice. Of course, many users have already been tied to the car by the "Mijia Family Bucket", and the strong user stickiness of the Mijia ecosystem is also one of the reasons why many consumers are keen on Xiaomi home products.