Recommended series: Dream Nest, Xingyao, Moon Star, Lotus Pond Moonlight
Since its establishment in 1998, NVC Lighting has maintained a leading position in the industry, and has been among the top 500 most valuable brands in China in 2018, with a brand value of 25.8 billion yuan, occupying the top position in China's lighting industry for seven consecutive years, and is the most influential leader in China's lighting industry.
NVC lighting products involved in commercial, home, outdoor, intelligent lighting and light source electrical appliances and other fields, its figure can be seen everywhere, very well-known, has been for the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games and other famous projects to provide lighting solutions. In recent years, NVC Lighting has suffered a lot of impact on its business situation due to management disputes, but it still seized the opportunity to transform to LED and intelligent lighting, and took the lead in joining forces with Dehao Runda, which has advantages in upstream epitaxial chips, effectively integrating the upstream and downstream resources of the LED industry chain, and the operating profit margin increased from 5.5% to 11.3% in the three years from 2015 to 2017, and also won the first place in the top 100 LED lighting industry in China in 2016.
NVC lighting technical strength is good, the sales network is also quite perfect, it has more than 3,600 stores, channels sink to the township, provincial capital, prefecture-level city coverage rate of more than 90%, 85%, county-level city coverage rate is also more than 60%. Although the sales expense ratio of up to 9.9% reduced NVC's net profit, the publicity and promotion improved the brand's popularity, and the results were seen in the 2018 "618" promotion, and NVC successfully won the online sales championship of lighting products.
NVC's ceiling lamp products are very rich, the ceiling lamp at a price of more than 300 yuan basically has stepless dimming and color mixing function, some products also have WIFI remote control function, and NVC provides consumers with a variety of matching solutions, consumers can buy a single or a complete set. For example, for the light luxury package, the living room uses a 100W square "Dream Nest" ceiling lamp, and it is very convenient to control the mobile phone/remote control/wall switch; The bedroom uses an 18W/24W round "Dream Nest" ceiling lamp, which is not large enough to be operated by a wall switch. The "Dream Nest" series is a series of cost-effective with a Western-style retro style and a three-level color temperature adjustment function.
"Xingyao", "Moon-chasing Star" and "Moonlight on the Lotus Pond" are all single-packed. The "Xingyao" priced at about 3,000 yuan is a luxury decoration choice, using clear glass rods and crystal glass to create a luxurious style; The star and moon shape lampshade of "Moon-Chasing Star" can add interest to the children's room, and the price is about 400 yuan; The hollow design of the "Lotus Pond Moonlight" lampshade is elegant and beautiful, and the price is about 450 yuan.