Recommended series: Wise, light, Fengshang, and Interpretation
Schneider Electric is the world's top electrical enterprise, ranking first in the global electrical products market, with electrical business in more than 100 countries and regions around the world, with a total revenue of 24.7 billion euros in 2017, more than three times that of Legrand, and is a veritable industry hegemon, and its products have been unveiled in large-scale projects such as the Three Gorges Project, the Beijing Olympic Games, the 60th anniversary of the National Day, and the Shanghai World Expo.
In the electrical industry, big brands often strengthen their advantages through acquisitions, and Schneider has successively acquired many leading brands in related industries such as Australian electrical brand Chisheng, TE Appliances in the field of automation, and Meilan Gerlan in the field of power distribution systems. Through the acquisition of giants in different industry segments, Schneider was able to further consolidate its leading position in the industry while diversifying horizontally.
Diversified growth makes Schneider's market size the world's leading, Schneider has 28 factories in China alone, which is four times that of Legrand, of course, a larger enterprise size also means higher operating costs, due to the many subdivisions involved, Schneider's profit margin is about 30% lower than Legrand, which focuses on residential electrical, but Schneider is still far ahead of Legrand in terms of total profit.
Schneider entered the Chinese market at the end of the 80s, focusing on major medium-sized engineering business in the early stage, often appearing in large-scale construction projects such as mining and subway, with the gradual slowdown of economic growth, large-scale engineering construction is not as hot as in previous years, so Schneider follows the trend and makes efforts in the small and medium-sized construction market, in the past few years, Schneider Electric products have increased hundreds of cities in China, and in the field of buildings, Schneider's revenue in recent years has accounted for more than 40%. Today, Schneider Electric products are also the first choice in China's real estate construction industry, with a construction market usage rate of more than 20%, far exceeding other brands.
Schneider's biggest advantage is the industry's leading technical strength, in order to ensure the industry's leadership, in addition to the acquisition of industry giants, but also to encourage R&D and innovation within the enterprise. Schneider's R&D investment in 2017 accounted for 5% of revenue, which is not outstanding in the industry, but Schneider has a set of institutional systems to encourage innovation.
Schneider positions itself as an "energy efficiency management expert", so the products are all energy-saving and environmentally friendly, and the switch products are divided into several series from high-end to entry-level, such as Yishang, Haolang, Fengshang, Qingyi, and Ruiyi. Compared with pure silver or copper alloy, silver alloy has higher hardness and is not easy to oxidize, and it is not easy to produce arc during the switching process, which is the most durable material in the switch products and is also the mainstream choice in the industry.
Although it is relatively high-end in the Schneider product line, the price starting at 25 yuan is still affordable in the industry. In addition to the mirror porcelain white and twilight gold panels, the Interpretation series can also be replaced with one click, and users can choose other textured shells according to the decoration style of the home, for which the Interpretation series also won the 2017 IF Design Award. However, the unit price of the cover is more than 40 yuan, and the replacement cost is relatively high.
It should be noted that the price of the single-control LED version of the Yishang series switch is 38.8 yuan, which is half higher than the ordinary version, because the production cost of the switch with LED light has increased a lot. However, the LED light switch also has a great advantage, when the switch is turned off, the built-in LED light is convenient for users to turn on the light at night, compared with fluorescent materials, LED light is more stable, and does not destroy the sense of unity of the switch panel.
Haolang series, Qingyi series and Fengshang series are the mid-end products of Schneider switch product line, and the prices are relatively similar, roughly between 15-20 yuan, these series are mainly different in appearance design style. Haolang series is a newly launched product, with a square shape, a honeycomb design for the rear seat, and strong compressive performance. The appearance of Qingyi and Fengshang series is relatively rounded, but there are also differences between the two: the light-easy series switch rocker is arc-shaped, with exquisite appearance, which is suitable for gorgeous decoration style, while the Fengshang series adopts an integrated design, which is more integrated with the wall itself, and is suitable for simple home decoration.
Ruiyi series positioning entry-level switches, with a high cost performance, Ruiyi series has gained a very good user reputation, although the price is close to the people, but its panel still uses Bayer PC, solid and reliable materials. Although the strength of the honeycomb rear seat is slightly inferior to that of the Yishang and Haolang series, it is still one-piece molding, which is more compression-resistant and durable than other products at the same price, and the price starts at 11.5 yuan, which is very valuable in the entry-level switch.