AmazonBasics is also known as the "public enemy of Amazon sellers" in the U.S. industry, and has been active in the U.S. e-commerce market since 2009. As Amazon's own brand, AmazonBasics has the same attributes as Walmart's "Great Value", focusing on low price and high quality.
From the perspective of market positioning, AmazonBasics is more like a department store, mainly engaged in kitchen supplies, bedding, computer accessories, mobile phone accessories, office supplies and sports and outdoor products. Thanks to Amazon's strong traffic support and brand endorsement, AmazonBasics' category has expanded rapidly, from 252 in 2013 to 1,506 in 2017, gradually consolidating its position in the U.S. consumer goods market.
According to data from Amazon's product selection tool JungleScout, AmazonBasics has the most revenue among Amazon's own brands, more than 6 times higher than Amazon's second largest private brand, Presto, and the most popular product category is cable, among which HDMI cable has also been recommended by professional media such as the wirecutter, gamesradar, and toptenreviews.
The AmazonBasics high-speed HDMI cable is known for its ruggedness and inexpensiveness, and it uses the HDMI 2.0 version with a transmission bandwidth of up to 18 Gbps, which can now be used for UHD 4K video sources, and is backward compatible with 1080p and 720p video sources. The cable itself is made of thick materials, so the whole is hard and difficult to bend, and the length of 1-15 meters can be selected. It is worth mentioning that the longer the cable, the less ideal the signal transmission. AmazonBasics high-speed HDMI cable 1m and 15m respectively passed the strict signal transmission test of the wirecutter, with stable performance and less signal loss, which is the top level in the industry.
For users with DP interfaces, Amazon Basics also provides DP to HDMI cables, all of which can reach HDMI 2.0 levels. Usually devices equipped with DP interface will use HDMI interface at the same time, and the performance gap between the latest versions of the two is not large, but DP is slightly behind HDMI in technology, and consumers only need to choose one according to the convenience of use.
In addition, AmazonBasics HDMI cable products are only sold on Amazon in the United States, and can also be purchased through Amazon Overseas in China, and the official provides free lifetime warranty service.
