MSI is also one of the more diversified and successful manufacturers in the 3C digital field, with gaming laptops, desktops and boards all familiar to many users. Although MSI also has its own brand of keyboard and mouse and other peripherals, it has not yet had an impact on the external market due to its late entry into the market, but with the big tree of MSI, the future prospects are promising.
Peripherals are MSI's product line that has only been developed in the last two years, and it is still in its infancy, and its reputation is far inferior to its own PC and board products. But at present, MSI has also launched a lot of products, the variety is quite rich, and the appearance and performance are not inferior to similar products of other brands. Thanks to MSI's years of technical accumulation, its keyboard and mouse peripherals are quite in place in terms of dedicated software support, whether it is high-end or entry-level.
MSI has a long-term focus on the competitive gaming market, and 90% of the company's internal staff are currently working on gaming-related products, and MSI will not be involved in the commercial market for the foreseeable future. After all, MSI has been working hard in the PC industry and DIY industry for many years, and there is no lack of relevant technology accumulation, and brand building does not need to start from scratch, which is an advantage that some start-up brands do not have. It can be said that the extent to which MSI can do in the field of peripherals depends entirely on how much it attaches importance to this aspect, and judging from MSI's performance in the PC and DIY fields, it will also have its place in the peripheral market in the future.
MSI has always focused on the mid-to-high-end market, not cost-effective-oriented, and it also pursues the same market strategy in the peripheral industry, with keyboard prices of more than 300 yuan, and flagship products can be as high as more than 1,000 yuan. The naming of the MSI keyboard product line is somewhat similar to that of the notebook, but it is relatively much more concise, and there are not so many subdivided series, whether it is a mechanical keyboard or a membrane keyboard, it is named after the "GK number", G stands for GAME, K stands for Keyboard, most of which are mechanical keyboards, and only one GK40 is a membrane keyboard. Judging from the existing products on sale, the larger the number behind the GK under normal circumstances, the better, but it is not absolute, such as the only membrane keyboard GK40 positioning is higher than the GK50 mechanical keyboard, but this is the only case.
Like similar products from other manufacturers, the GK40 is also a "mechanical feel keyboard". As a manufacturer in the industry that is also famous for "lights", GK40 has no shortage of RGB lights, supports Mystic Light, this software system not only supports its own products, but also supports hardware and peripheral products from more than 20 other manufacturers, which can easily achieve RGB lighting synchronization. And the difference is that GK40 keycaps are compatible with Cherry switches/domestic switches, that is to say, they can be replaced freely, but as a membrane keyboard, its price of up to 499 yuan has exceeded its GK50 mechanical keyboard, and the positioning can be said to be more embarrassing.
