Founded in 1968, B.C.Rich is a world-famous brand founded by Bernie Rico, a master of electric guitar design and creativity. With the development of heavy metal music, a large number of electric guitars with wild shapes and elegant shapes were designed. It is used by many well-known guitarists, including Joe Perry of Aerosmith, Nikki Sixx of Motley Crue, Tony Iommi of Black Sabbath and Chuck Schuldiner of Death. The spokesperson is Kerry King, the lead guitarist of the famous Slayer band. B.C. Rich's forward-thinking electric guitar became one of the most popular guitar brands in the world in the '80s, and famous models such as Mockingbird, Warlock, and Assassin became almost icons of extreme music. The Bich model is the ancestor of the 10-string electric guitar, and its extremely complex and sophisticated circuit design has earned it the reputation of "King of Tonal Diversity" in the history of electric guitars, and it sells for up to $6,000. B.C. Rich produces less than 1,000 units a year and sells for between $2,000 and $4,000.