Guitar lovers in the 90s, no one will not know the guitar brand Xingchen. In the early days, it was the OEM of the state-owned guitar factory Cotton Cotton, which occupied a huge market share at that time, with an annual output of 1.2 million, which is rare in the world. By 1998, Xingchen began to fully produce its own brand of guitars, but due to the strategic direction of the brand, it seems to be gradually declining. In recent years, Xingchen has frequently held various music activities, and has made great efforts in brand building and brand transformation, which has also allowed Xingchen guitar to re-enter the field of vision of the Chinese people.
 
For Xingchen, the entry-level guitar is still its main battlefield, and it is also very pleasing to beginners in appearance, with lacquer finishes such as smoked color, black, and wood color, and with two kinds of glossy and matte technology, and many practical accessories for beginners, such as thickened guitar bags, capos, electronic tuners, etc.
 
Xingchen's DG220 plywood series has good popularity and sales, and has good competitiveness at the price of 500 yuan. DF series is a face list, the price is about 2000 yuan, compared with plywood, because it is a panel made of whole wood, the wood vibration reflection performance and conductivity are better, the pronunciation is more loud and clean, suitable for advanced guitar enthusiasts to buy.